In the halls of marketing fame, customer acquisition stories get all the attention while those involving retention are rarely discussed with the same fervor and enthusiasm. Yet, most marketers will admit in private that customer retention is the single most important priority and an integral part of their customer retention strategies, which significantly impacts their …
LatentView Analytics will moderate a panel discussion at the Argyle Executive Summit’s 2014 Leadership in Digital Marketing Forum in New York on September 23. The topic of the panel discussion is “Unravelling Digital Data for Consumer Insights”. As companies are increasingly forced to expand their digital footprint, there lies a huge opportunity for Marketers to …
Data Analytics for CMOs: Using digital data for consumer insights Read More »
Let’s face it; the best way to make your organization more data-driven is to get the best analytics talent within your organization. However that is harder said than done. Invariably the attempt to improve the analytics talent pool leads to compromises like Reduction in scope of the vision, Delays in execution and Poor quality talent. …
Being an analytics professional, I like doing interesting analyses on various hypotheses I have regarding what is going on in the world. Most recently, I’ve been thinking about how there is a mismatch between what the businesses portray and what the consumers actually feel about brands. To test this hypothesis, I analyzed 100,000 tweets of …
