The good old concept of segmentation, targeting and positioning framework, has stood the test of time and have helped marketers take strategic business decisions. These business leaders have…
Customer Lifetime Value (CLV) is the estimated net profit a business expects to get from the entire duration of its relationship with a customer. A high CLV is desirable as it implies increased profits and higher levels of customer engagement. Analytics is today used by mature organizations across the different stages of the customer lifecycle …
Ways to improve customer lifetime value (CLV) using analytics Read More »
In this inaugural Q&A of our new #highondata series, Zoher Karu, Chief Data Officer, eBay, shares how the company is using analytics to drive competitive advantage…
While most marketers understand the importance of targeting and segmentation in a B2C market, the same is often not true in a B2B context. When it comes to a B2B market, segmentation is often done at a rudimentary level (vertical/industry) and this results in less than optimal performance of campaigns. This is where data and …
Data driven approach to account based marketing campaigns Read More »
Over the last few years, advances made in the Internet of Things (IoT) has caught the attention of the tech community. While not a new phenomenon, the IoT continues to build momentum and has huge implications for both the consumers and producers of today’s technology. For instance, the wearables market has exploded in recent years …
In the real-world, its difficult to label consumers. Digital consumers often spend a part of their purchase cycle in the offline world that they live in. Similarly, consumers that walk into a store have very often spent a part of their purchase cycle in the digital world. To get a realistic, 360 degree view of …
We analysed 800,000 conversations from social media sites and blogs to understand how America will celebrate the day of love. The below infographic looks at what were the popular gifts this season and how was the overall sentiment With inputs from Bamini Ravi.
I recently had the opportunity to moderate a panel discussion at the Argyle Executive Summit’s Leadership in Digital Marketing conference in New York. The topic of the panel was, “How analytics can be used to better cater to the multi-touchpoint consumer.” I was joined on the panel by Paul Butcher, Head of Digital Communication at …
Using analytics to cater to the multi-touchpoint customer Read More »
Shopping behaviors, buying trends and patterns are changing at a rapid pace across the US and the global marketplace; brands that were once iconic, now struggle to stay afloat in markets that are sometimes almost single-handedly driven by millennials. According to a recent Yahoo survey, millennials will have $1.4 trillion of spending power in the …
By now, just about everybody has heard about the nightmarish Comcast customer support call. Amazon and Zappos have demonstrated to the world that investing in excellent customer service pays. Yet, the biggest challenge Heads of Customer Experience face, is being able to demonstrate the value of good customer service. Well, here’s an Infographic that quantifies …
Quantifying bad customer experience: The Comcast Story Read More »
