Artificial Intelligence (AI) is dramatically changing business, and chatbots, fueled by AI, are becoming a viable customer service channel. The best ones deliver a customer experience (CX) in which customers cannot tell if they are communicating with a human or a computer. AI has come a long way in recognizing the content – and context …
Enhancing consumer engagement through AI powered chatbots Read More »
When it comes to understanding customer sentiment in the holiday season, Analytics is the gift that keeps on giving! With the help of customer data, your team can optimize email marketing campaigns and target buyers, plan seasonal promotions, and manage inventory levels. The holiday marketing season accounts for 20% of the retail industry’s annual sales …
Email Marketing Optimization: Engaging customers this holiday season Read More »
Let us face it – There is a data deluge! It is happening right now, accelerating all the time with the world’s data doubling every two years (equivalent of Moore’s law for the data world). A lot of this data is unstructured composed of images, text, speech, videos etc. From a business standpoint, the most …
Breaking through text clutter with natural language processing Read More »
In this issue of our #highondata series, Professor Anindya Ghose, academic and author of the recently released TAP: Unlocking the Mobile Economy, talks to us about how consumers are creating a data trail by tapping their phones and businesses can tap into this trail to harness the power of the more than three trillion dollar …
#HighOnData Series Mobile economy: Tap-ping into the future Read More »
Last week, while browsing through a few sites online, my eye caught the fancy of a particular branded watch. Of course, we all know the world wide web is full of choices, and in a bid to get the best bang for my buck, I searched a couple of retail sites, and after analyzing price …
Personalized marketing best practices: A consumer journey Read More »
Build a comprehensive 360 customer profile: Creating a truly comprehensive profile of a customer requires tapping into multiple data sources and touchpoints. These include internal, external and syndicated sources. A large portion of a profile may come via unstructured data, especially from sources such as social media data, sensor data, surveys and more. An increase …
5 Trends in customer journey analytics to watch out for Read More »
Businesses are well aware that analytics is changing everything – and that the difference between simply surviving or thriving, hinges on how they interpret and utilize data. Through analytics, organizations gain insights that drive decision making about everything from marketing and customer support to accelerating product innovation. However, often the data that holds the greatest …
Understanding the “decision funnel” using unstructured data Read More »
Innovation at Whirlpool is not new. We have been going down that path for some time now. Whirlpool started in the 1918’s as a private label supplier to Sears. If we remained just that, we wouldn’t be where we are today. We diversified and that diversification was driven by innovation.
In recent years, a lot of our conversation with our clients has revolved around how they can use data to optimize their customer’s lifecycle. Customer lifecycle is the entire path that a customer traces out and involves the following stages: 1. Target 2. Acquire …
Why should you apply data to your teeth? This is a part of my business- healthcare. One of the reasons is to get insights that can help us sell our products. We need to move from product to platform and to do this, we need to engage with our consumers.
