Gaming franchises are becoming immersive consumer experiences. Do publishers have the data to keep up?
Game design studios and parent companies will require to take advantage of an important new asset: first-party user data.
customer loyalty
Are Personal Device Subscriptions Getting a Reboot?
There is an opportunity for every business to transform to cater to the subscription economy and generate value for customers.
The Spectrum of Consumer Goods Rental Market in the US
The rapid acceleration in growth and development of the sharing economy post-pandemic proves the necessity of the consumer goods rental model.
Turn to Functional Beverages Requires New CPG Model
A growing consumer focus on health and wellness has transformed seemingly every corner of the functional beverages market.
How AI is Revolutionizing the Digital Payments Industry
BFSI firms are actively trying to unlock ways to deploy AI in digital transactions as a part of their innovation strategy.
A Comprehensive Guide to Predicting and Measuring Customer Churn
When a business loses customers at a higher rate than it gains customers, it loses its brand value, resulting in revenue loss.
How Does Customer Behavior Influence CPG Online Channels?
Over the past year, online channels contributed to nearly 70% of overall CPG growth.
LatentView Analytics Voice of Customer Survey 2020-21: Q4 Key Findings
Our Net Promoter Score (NPS) increased 9 points this past quarter to +43 with 90% client satisfaction.
Personalization for consumers in retail industry
In the current market scenario, customers hold the ultimate power in deciding the success of a retailer.
How customer reviews influence a brand’s decision making process
In the sweltering heat of summer, I scramble to buy an air conditioner for my house. Trouble is, with the offers from retail stores and e-commerce websites, I am spoilt for choice and more confused than when I started. There are several brands to choose from and within each brand, there are seemingly countless models! …
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