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Smart Innovation

Crafting Tomorrow’s Solutions Today with Data-Driven Insights

Be “one of a kind” with Smart Innovation

Smart Innovation, an AI/ML-powered engine, improves the success rate of product innovation by five times. By enhancing the success rate of innovation, Smart Innovation identifies trends ahead of the curve and significantly reduces time to market. It achieves this by analyzing data points derived from consumer reviews, social media conversations, and product-related data. This analysis identifies potential opportunities within emerging trends and prescribes precise product attributes that align with them. In short, it helps you stay one step ahead of your competition and hit the bull’s-eye with your innovation – every time.

Overcoming Roadblocks in the Pursuit of Innovation

Out of around 30,000 new products launched each year, a staggering 85% meet failure, resulting in about $1.2 million annual loss. Flip that – only 15% of all your new ideas will see the light of day in the market. Prolonged time from concept to shelf is taking a toll on capturing market opportunities. Quickly evolving consumer tastes and preferences, especially in response to trends and global events, are making product innovation more challenging. How do you decide where to place your bets? It’s time to move from ‘Innovation’ to ‘Smart Innovation.’
Try Smart Innovation

How can AI-powered Smart Innovation help you?​

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Embrace Change, Lead the Way

Act

ACT

Accelerate

Adapt

Achieve

Act
Navigate the vast data landscape to extract profound insights. These insights go beyond the surface, providing a rich, multi-dimensional view of your industry.
Accelerate
Accelerate innovation by eliminating the time-consuming traditional research phase. Seize opportunities and respond to shifts in consumer preferences swiftly.
Adapt
The CPG landscape is evolving rapidly. Anticipate shifts in the market and develop products that resonate with consumers even before they express their desires.
Achieve
By consistently aligning your product development with customer expectations, you create a foundation for lasting success and customer loyalty.

Success Stories

Social Media-Based Flavor Trends Drives Product Innovation

Facing declining market share due to slow innovation, a leading US snack maker needed a faster way to identify trending flavors. We helped them drive insights from their social media data. This unearthed emerging flavors and their associated emotional and functional drivers, slashing idea generation time and identifying potential hits at a fraction of the usual cost.

1.5x

Reduction in innovation cycle time

READ MORE

Be “One of a Kind” with Smart
Innovation 2

Smart Innovation, an AI/ML-powered engine, dramatically improves the success rate of innovation by a remarkable five times. It achieves this by analyzing data points derived from consumer reviews, social media conversations, and product-related data. This analysis identifies potential opportunities within emerging trends and prescribes precise product attributes that align with them. By enhancing the success rate of innovation, Smart Innovation identifies trends ahead of the curve and significantly reduces time to market.
READ MORE

Be “One of a Kind” with Smart
Innovation 3

Smart Innovation, an AI/ML-powered engine, dramatically improves the success rate of innovation by a remarkable five times. It achieves this by analyzing data points derived from consumer reviews, social media conversations, and product-related data. This analysis identifies potential opportunities within emerging trends and prescribes precise product attributes that align with them. By enhancing the success rate of innovation, Smart Innovation identifies trends ahead of the curve and significantly reduces time to market
READ MORE

Be “One of a Kind” with Smart
Innovation 4

Smart Innovation, an AI/ML-powered engine, dramatically improves the success rate of innovation by a remarkable five times. It achieves this by analyzing data points derived from consumer reviews, social media conversations, and product-related data. This analysis identifies potential opportunities within emerging trends and prescribes precise product attributes that align with them. By enhancing the success rate of innovation, Smart Innovation identifies trends ahead of the curve and significantly reduces time to market
READ MORE

Stay Ahead Of The Curve, Always

Take the guesswork out of product development and stay ahead of consumer expectations with our advanced AI and Machine Learning solution.

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