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Retail Analytics
Uncover Insights, Drive Profit, and Grow Your Brand Exponentially with Retail Analytics
Innovate Fast, Improve Operations, and Increase Revenue
You are navigating through demand volatility, inventory complexities, and ever-evolving customer preferences with analytics as an enabler. But there is a lack of actionable insights that lead to guesswork, potentially resulting in overstocked shelves, missed opportunities, and lost revenue. Our suite of retail analytics solutions can help you gain a holistic view of your business and customers by unifying the data scattered across disparate systems. By breaking down silos, our retail analytics solutions provide insightful analysis, interpretation of product innovation, and actionable recommendations tailored to your specific needs.
Our Core Offerings
Demand Planning & Buying
Forecast the future, never be overstocked or undersold
- Predict customer demand with pinpoint accuracy: AI-powered forecasting models anticipate product needs, ensuring the right merchandise is on the shelves at the right time and minimizing both back orders and excess inventory.
- Optimize buying decisions: Leverage data to make informed purchasing decisions, negotiate with suppliers, and avoid costly overstocking or understocking scenarios.
- Identify trends and seasonality: Analyze historical data and external factors to anticipate changes in demand and adjust your inventory management strategies accordingly.
SCM Operations
Streamline your supply chain from Warehouse to checkout by harnessing the power of retail analytics solutions.
- Monitor inventory levels across channels: Gain real-time visibility into inventory levels across physical stores, distribution centers, and online platforms, optimizing stock allocation and minimizing stockouts.
- Optimize logistics and transportation: Analyze delivery routes, warehouse layouts, and transportation costs to improve efficiency, reduce shipping time, and control transportation expenses.
- Predict and prevent supply chain disruptions: Monitor potential disruptions like weather events or supplier delays, proactively adjusting operations to maintain optimal stock flow.
Campaign Analytics
Measure what matters, maximizing the impact of your promotions
- Track campaign performance across channels: Go beyond basic click-through rates. Analyze the true impact of your campaigns on sales, customer engagement, and brand awareness across online and offline channels.
- Personalize your approach: Leverage customer data to tailor your promotions and targeting strategies, reaching the right audience with the right offers at the right time.
- Optimize campaign spends: Allocate your marketing budget effectively by identifying which campaigns drive the most return on investment and adjusting your approach accordingly.
Pricing Optimization
Strike the perfect balance, maximizing profit at every price point
- Dynamic pricing for a dynamic market: Set dynamic pricing strategies based on real-time data, customer segments, competitor pricing, and market fluctuations, maximizing your margins without leaving money on the table.
- Analyze competitive pricing: Monitor competitor pricing strategies and adjust your own to stay competitive and win over customers.
- Identify promotional opportunities: Leverage data to identify optimal timing and pricing for promotions, attracting more customers and boosting your sales.
Marketing and Customer Analytics
Know your customers and convert walk-ins into lifelong loyalists with our suite of retail analytics solutions
- Understand customer behavior across touchpoints: Analyze online and offline interactions to create a holistic view of your customers, their needs, and their journey through your brand.
- Personalize every interaction: Deliver targeted recommendations, offers, and marketing messages based on individual customer preferences and purchase history, driving engagement and conversion.
- Predict customer churn and implement retention strategies: Identify at-risk customers before they leave, understand their motivations, and implement targeted retention strategies to keep them coming back for more.
Our Customized In-house Retail Analytics Solution
AccuPromo
Assess and optimize retail promotions on the go
AccuPromo is a solution that helps you assess, strategize, and optimize your promotions. It gives you a snapshot of your promotions, offering you crucial insights on how the campaign for one particular product affects the sales of similar products and more.
Our Customized In-house Retail Analytics Solution
AccuPromo
Assess and optimize retail promotions on the go
AccuPromo is a solution that helps you assess, strategize, and optimize your promotions. It gives you a snapshot of your promotions, offering you crucial insights on how the campaign for one particular product affects the sales of similar products and more.
Success Stories
Campaign Optimization with Algorithmic Bidding
A large company with $100M+ in PPC spending across 500M+ keywords was stuck using manual spreadsheets, leaving money on the table. LatentView’s automated bidding platform, powered by machine learning, boosted their net revenue by 20% ($10M+) in the first year by optimizing bids, improving efficiency, and handling their massive data volume.
0
%
Surge in net revenue
$
0
Mn+
Boost in net revenue within first 12 months
Achieving optimal data consumption through cloud migration
An American Fortune 500 consumer retail company wanted to optimize its data operations by retiring its on-premise data management setup to a cloud-based data platform. Watch how LatentView Analytics’ effective cloud migration solution resulted in optimal data consumption.
0
%
Cost savings with the proposed POC
Control store identification for campaigns using MatchView
A leading apparel retailer needed to improve the accuracy of their marketing campaign assessments by selecting the right control stores. LatentView’s MatchView is a retail store match engine that uses a sophisticated algorithm to identify the best control stores for each campaign. The new store match engine has significantly improved the accuracy and efficiency of the client’s marketing campaign assessments.
0
%
Reduction in campaign turnaround time
$
0
Mn
Marketing spending went to demonstrably successful campaigns
Driving better health outcomes leveraging wearable technology
A leading global consumer electronics giant struggled to track and understand consumer actions from their wearable device data. LatentView intervened by crafting intuitive dashboards that aggregated user profiles and behavior data. This enabled multi-level data analysis, empowering the client to monitor programs comprehensively.
0
bp
Increase in customer satisfaction scores
Success Stories
Campaign optimization with algorithmic bidding
A large company with $100M+ in PPC spending across 500M+ keywords was stuck using manual spreadsheets, leaving money on the table. LatentView’s automated bidding platform, powered by machine learning, boosted their net revenue by 20% ($10M+) in the first year by optimizing bids, improving efficiency, and handling their massive data volume.
0
%
Surge in net revenue
$
0
Mn+
Boost in net revenue within first 12 months
Achieving optimal data consumption through cloud migration
An American Fortune 500 consumer retail company wanted to optimize its data operations by retiring its on-premise data management setup to a cloud-based data platform. Watch how LatentView Analytics’ effective cloud migration solution resulted in optimal data consumption.
0
%
Cost savings with the proposed POC
Control store identification for campaigns using MatchView
A leading apparel retailer needed to improve the accuracy of their marketing campaign assessments by selecting the right control stores. LatentView’s MatchView is a retail store match engine that uses a sophisticated algorithm to identify the best control stores for each campaign. The new store match engine has significantly improved the accuracy and efficiency of the client’s marketing campaign assessments.
0
%
Reduction in campaign turnaround time
$
0
Mn
Marketing spending went to demonstrably successful campaigns
Driving better health outcomes leveraging wearable technology
A leading global consumer electronics giant struggled to track and understand consumer actions from their wearable device data. LatentView intervened by crafting intuitive dashboards that aggregated user profiles and behavior data. This enabled multi-level data analysis, empowering the client to monitor programs comprehensively.
0
bp
Increase in customer satisfaction scores
Make Informed Decisions and Maximize ROI with cutting-edge retail analytics solutions
Data is not just numbers – it’s the story of your customers, your business, and your potential.
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FAQs
01How can your retail analytics services and solutions help optimize my inventory management?
01How can your retail analytics services and solutions help optimize my inventory management?
Our retail analytics solutions offer predictive demand forecasting and real-time inventory tracking, ensuring that your business always has the right stock levels. By analyzing historical sales data and trends, we help you prevent stockouts, minimize overstocking, and reduce holding costs, ultimately improving inventory turnover and operational efficiency.
02What makes your retail analytics solutions different from other providers?
02What makes your retail analytics solutions different from other providers?
What sets us apart is our ability to deliver highly customized retail analytics solutions tailored to your specific business needs. Our expertise in retail data analytics, combined with our focus on actionable insights, helps you make smarter decisions that lead to measurable improvements. From demand forecasting to campaign optimization, we provide end-to-end analytics that drive real business results.
03How do your retail analytics consulting services maximize the impact of my promotions?
03How do your retail analytics consulting services maximize the impact of my promotions?
Our retail analytics solutions allow you to track and analyze the effectiveness of your campaigns across multiple channels. By understanding how your promotions influence sales and customer engagement, you can optimize your marketing budget, personalize campaigns for specific customer segments, and maximize return on investment (ROI). We provide insights into what works and where to adjust for better results.
04How do your retail analytics solutions integrate with our existing systems?
04How do your retail analytics solutions integrate with our existing systems?
Our retail analytics solutions are designed for seamless integration with your existing enterprise systems. By connecting all your data sources, we ensure that you have a unified view of your operations, enabling more accurate forecasting, better customer insights, and streamlined decision-making across departments.
05How do I get started with your retail analytics consulting services?
05How do I get started with your retail analytics consulting services?
We first work with you to understand your business challenges and goals. Based on this, we tailor a solution that aligns with your needs, whether it’s optimizing inventory, enhancing customer insights, or improving campaign performance. Our team will guide you through every step of the implementation process, ensuring that you make the most of your data.
