What The Rising Popularity Of The Rental Economy Can Tell Us About The Future Of Business

Venkat Viswanathan is Founder and Chairman of LatentView Analytics, a marketing analytics and decision science company.

In May 2022, the number of short-term rentals (Airbnbs and Vrbos) available in Manhattan far surpassed the number of year-term rentals. A first for the city, the shift indicates a prioritization of the flexibility of the short-term rental model.