Managing Data In The Metaverse: Four Lessons From The Supply Chain

You’ve heard it by now: the metaverse, that immersive network of 3-D virtual environments that could either be a lot of marketing hype or an $800 billion market by 2024. Made up of virtual and augmented reality, the metaverse is a mashup of the digital and physical world, a limitless landscape for social connection, gaming and entertainment where users can interact and buy and sell goods. And while big tech and consumer brands are already jockeying for market share, the metaverse won’t be owned or serviced by any one company, creating a vast digital bazaar of disparate tools, platforms and products.