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How to master PR without a communications team on board

How to master PR without a communications team on board

Whether you are a new business owner in the industry or you’ve been at it for years, managing public relations can often feel like a balancing act—especially when your company is either unveiling a new product or handling a crisis. When hiring a professional PR team is not in the current budget, there are still several strategies you can implement to ensure your messaging remains effective and your brand’s reputation stays intact. 

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