Changing How We Think About GenAI in the Boardroom: Navigating Short and Long-Term ROI

As leadership teams around the world begin planning for 2025, the topic on everyone’s mind is when to expect their investments in AI and/or generative AI (GenAI) to pay off. New research from Google Cloud has revealed that more than 6 in 10 large (more than 100 employees) companies are using GenAI, and 74% are already seeing some sizable return on investment (ROI).