Analytics adoption across industries is on the rise as enterprises focus on operational resilience, democratization of insights, and data-driven decision-making. Thus, D&A service providers, including IT/BPO firms, consulting players, and pure-play analytics providers, are offering a rich set of Advanced Analytics and Insights (AA&I) capabilities, domain expertise, and off-the-shelf accelerators to help enterprises reduce time-to-value and achieve direct business outcomes.