Company leaders are eager to deploy generative AI (GenAI) in their businesses. So, why are so many projects failing to make it out of the proof of concept (POC) stage? At a recent Gartner event, Rita Sallam, distinguished vice-president analyst, said that at least 30% of GenAI projects will be dropped after POCs by the end of 2025 due to such issues as poor data quality, insufficient risk controls, fast-growing costs, or an inability to realize desired business value.