11 tips to boost client conversions and long-term loyalty

Here’s how to transition away from your current “transactional” sales approach that’s getting you nowhere. If you are feeling the pressure to help your company meet its bottom-line metrics quarter over quarter, working in a transaction-driven environment is not the only way to encourage your sales team to achieve its goals. Instead, you may want to try a different approach that will also enable you to build a stronger rapport with current and potential customers.