2023

LatentView Analytics Appoints Marketing and Analytics Expert John Copeland to Advisory Council

Former Adobe Leader with more than 25 years of experience leading Marketing and Go-to-Market Strategies leveraging Customer Insights joins the Council LatentView, a global digital analytics consulting and solutions firm, today announced the addition of John Copeland to its advisory council. Copeland has more than 25 years of experience in marketing strategy and analytics from …

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Keeping Up With Today’s CMO: 3 Ways To Move From A Traditional To A Growth Marketing Approach

Annu Baral is the Head of Consulting Services at LatentView Analytics, a data analytics and decision science company. The responsibilities of the modern marketing leader have grown from the management of Don Draper-style print ad campaigns in the 1960s that were portrayed in the TV show “Mad Men” to a core arm of the business—tasked …

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The Zillennial Generation and the Modern Workplace: Enabling the Right Culture Fit

The Zillennial generation of today (a combined term for the Millennials and Gen Zers) is an incredibly critical demographic. Born between the early 1980s and late 1990s (Millennials), and between 1996 and early mid-2000s (GenZ), this generation has grown up in a time of rapid change. And by filling up the roles of most organizations …

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India and APAC will contribute 10% of revenue: LatentView CEO

The company has been looking to diversify into Europe and other markets to reduce its over dependence on the US market Chennai-based LatentView Analytics Ltd is expecting India and Asia Pacific region to contribute 10 per cent of its total revenue in the next 2-3 years, according to company CEO Rajan Sethuraman.

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