2023

Organizational Excellence & Business Leadership Powered by Data

Whether machine learning, robotics, artificial intelligence, or any other buzzing technology, almost every road in digitopia leads to data. Every entrepreneur constantly asks the question; how do I improve my business using technology? If data was an enabler before, today, data & analytics is increasingly becoming the cornerstone of business decision-making worldwide.

The Role of Retail Analytics in Customer Experience

As we move into a post-cookie world, here’s how data and retail analytics will change how brands and customers interact in 2023. The beauty of being utterly connected to a brand, whether via in-person shopping experiences, Instagram advertising, or online customer service, is that every moment can be personalized and tailored to an individual customer.

Why RevOps Matters To Customers And How Creating The Right Tech Stack Can Drive Revenue Growth

Anyone who has worked in sales, marketing or customer service over the past decade understands just how much these functions continue to overlap. As competition increases and companies expand their digital footprints even further into the globalized marketplace, individual departments are getting flooded with customer information from more touchpoints than ever before. This explosion of …

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LatentView Analytics Welcomes Global Finance Leader Sanjay Singh to its Advisory Council

Former Senior finance executive for Procter & Gamble, Abercrombie & Fitch, and Qurate joins the council with over 30 years of experience in global consumer products PRINCETON, N.J., June 20, 2023 /PRNewswire-PRWeb/ – – LatentView, a global digital analytics consulting and solutions firm, today announced the addition of Sanjay Singh to its advisory council. Sanjay …

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Eliminating False Negatives Using Analytics

Circa 2020. The COVID-19 pandemic was spreading rapidly across the globe, and the healthcare infrastructure in several countries was struggling to cope with the influx of patients awaiting the results of an RT-PCR test. It was during this period one frequently heard the usage of two words: false positive and false negative.

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