2022

LatentView Analytics Welcomes Global Senior-Level Executive and Board Member Egbert van Acht to Advisory Council

Former Philips CEO for Global Personal Health joins the council with over 30 years of business experience in Consumer Goods, Consumer Health & Wellness and Digital Health LatentView, a global digital analytics consulting and solutions firm, today announced the addition of Egbert van Acht to its advisory council. Van Acht has more than 30 years …

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LatentView Analytics Records 40% Revenue Growth, Crosses 1K Employee Mark

Chennai-based pure-play analytics firm ‘LatentView’ recently announced its second-quarter results for FY23. The company reported a revenue of INR 132.4 crore, growing at 40% YoY. Last quarter, it recorded revenue growth of INR 120 crore, growing 10 per cent QoQ. Similar to the last quarter, the growth came in from CPG, retail and BFSI sectors.

3 Requirements for Achieving Next-Level CX

As a marketer, I am obsessed with customer experience. And the underlying challenges of CX remain the same across all organizations: How do we provide experiences that transcend the transactional? How do we put ourselves in the shoes of our customers and prospects?

BL Interview Data Analytics is moving from the fringes to mainstream: LatentView CEO

In November last year, Chennai-based LatentView Analytics made a stellar stock market debut listing at a premium of 169 per cent. With the first anniversary of its public issue weeks away, businesslike caught up with LatentView Analytics CEO Rajan Sethuraman to understand what changed since going public, prospects for data analytics, the company’s growth and expansion …

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Cracking the Data code in Marketing: It’s both an art and a science

The business of marketing, and the marketing of business, is undergoing significant change – more so in the “New Normal.” Stakeholder expectations have been reset, new-age technologies are leading digital transformation, and businesses are trying to lead with “purpose” to create a more human brand.

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