2015

How The Best Marketers Are Using Analytics To Create Competitive Advantage

Two of the hottest topics today, from the classroom to the boardroom, are Big Data and Analytics. There is a recognition that firms that do a better job of collecting, assimilating, analyzing, and using data have a built-in advantage versus their competitors. Yet, if your firm doesn’t have a competency in analytics, it’s difficult to figure …

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LatentView Analytics to Present at Predictive Analytics World, San Francisco

Vivek Desikan, Director – Strategic Account Management and Service Delivery, to share Five Ways to Increase Efficiency of Predictive Models March 24, 2015 – San Francisco, SF LatentView Analytics, a leading predictive analytics and decision sciences firm, will be presenting atPredictive Analytics World (PAW) in San Francisco on April 1, 2015. Vivek Desikan, Director of …

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