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MatchView

A Rapid, Robust, and Transparent Business Experimentation Platform

Retail Experimentation Reinvented

MatchView is a platform that makes it easy for retailers to conduct experiments that are rapid, robust, and transparent. With MatchView, you can test different product placements, in-store space planning, marketing campaigns, new product launches, and more. It helps you to track the results of your experiments in real-time and gives you insights into what worked best during the intervention/test.

Confused About What Actually Works?

One of the biggest challenges faced by retailers in today’s competitive business world is delivering impactful customer experiences. To achieve that, they must experiment with various strategies to identify the most effective one. Traditional, in-store experiments can be time-consuming and expensive and are often difficult to measure. This is where MatchView comes in.
Try MatchView

Confused About What Actually Works?

One of the biggest challenges faced by retailers in today’s competitive business world is delivering impactful customer experiences. To achieve that, they must experiment with various strategies to identify the most effective one. Traditional, in-store experiments can be time-consuming and expensive and are often difficult to measure. This is where MatchView comes in.
Try MatchView

Know, Test, and Implement What’s
Best for Your Business

Quicker time to value

Accelerate the process of extracting insights and maximizing the benefits of experimentation with a 90% reduction in end-to-end test rollout time.

Informed decisions

Harness insights from previous tests to optimize strategies and achieve higher success rates in subsequent test implementations.

Unified platform

Streamline test execution, from design to analysis, ensuring efficient management of experiments in a single ecosystem.

User-friendly Interface

Simplify the test creation process, enabling non-technical users to engage effectively, and& extract insights without complex technical barriers.

Quicker time to value

Accelerate the process of extracting insights and maximizing the benefits of experimentation with a 90% reduction in end-to-end test rollout time.

Informed decisions

Harness insights from previous tests to optimize strategies and achieve higher success rates in subsequent test implementations.

Unified platform

Streamline test execution, from design to analysis, ensuring efficient management of experiments in a single ecosystem.

User-friendly Interface

Simplify the test creation process, enabling non-technical users to engage effectively, and& extract insights without complex technical barriers.

Quicker time to value

Accelerate the process of extracting insights and maximizing the benefits of experimentation with a 90% reduction in end-to-end test rollout time.

Informed decisions

Harness insights from previous tests to optimize strategies and achieve higher success rates in subsequent test implementations.

Unified platform

Streamline test execution, from design to analysis, ensuring efficient management of experiments in a single ecosystem.

User-friendly Interface

Simplify the test creation process, enabling non-technical users to engage effectively, and& extract insights without complex technical barriers.

Quicker time to value

Accelerate the process of extracting insights and maximizing the benefits of experimentation with a 90% reduction in end-to-end test rollout time.

Informed decisions

Harness insights from previous tests to optimize strategies and achieve higher success rates in subsequent test implementations.

Unified platform

Streamline test execution, from design to analysis, ensuring efficient management of experiments in a single ecosystem.

User-friendly Interface

Simplify the test creation process, enabling non-technical users to engage effectively, and& extract insights without complex technical barriers.

Key Features of MatchView

Test Drivers and Drainers:

Test Drivers
and Drainers

ROI
Calculator

Optimal Store
Selection

Market Basket
Analyzer

Pre- and Post-What-If Simulator

Test Drivers and Drainers
Understand the factors influencing test outcomes to enable data-driven decisions, quantify value, and ensure statistical validity.
ROI
Calculator
Evaluate experiment effectiveness, gain insights into generated value, make data-driven decisions, and optimize strategies for higher ROI.
Optimal Store Selection
Utilize power-calculator-enabled selections for test and control stores to enhance accuracy, facilitating robust conclusions.
Market Basket Analyzer
Uncover purchasing patterns, identify cross-selling opportunities, and optimize product placement to drive business efficiency.
Pre-and Post-
What-If Simulator
Simulate various rollout scenarios to foresee challenges, fine-tune approaches, and ensure efficient strategy implementation for effective rollout or to scale it wider.

Success Stories

Control Store Identification for Campaigns Using MatchView

A leading apparel retailer needed to improve the accuracy of their marketing campaign assessments by selecting the right control stores. LatentView’s MatchView is a retail store match engine that uses a sophisticated algorithm to identify the best control stores for each campaign. The new store match engine has significantly improved the accuracy and efficiency of the client’s marketing campaign assessments.

90%

Reduction in campaign turnaround time 

$284 Million

Marketing spending went to demonstrably successful campaigns

READ MORE

Power Your Retail Business with MatchView

Enable a test and learn culture to drive campaign effectiveness. Accurately know what works and what does not.

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