CPG
From Insights to Impact: Winning the CPG Landscape with Analytics
Crush Your CPG Goals With Insights that Actually Matter
As you are continually making efforts to outmaneuver on-shelf availability concerns, evolving customer preferences, supply chain disruptions, and more CPG challenges with analytics, there is one critical issue–lack of actionable insights. You are investing significant time and money in data analytics, but sadly, most initiatives offer surface-level insights that do not drive real impact. At LatentView, we redefine the narrative, seamlessly connecting data to informed decision-making. Our analytics solutions are designed to address challenges and optimize production processes, anticipate trends, and personalize consumer experiences.
Smart Manufacturing
Optimize production, minimize waste, deliver on time, every time
- Predict demand: Leverage AI and statistical models to anticipate customer needs and optimize production planning, minimizing overproduction and stockouts.
- Automate scheduling: Optimize production schedules, personnel, and equipment utilization based on real-time data, maximizing efficiency and throughput.
- Identify bottlenecks: Analyze production data to pinpoint inefficiencies and implement targeted interventions for seamless operations.
Product Innovation
Uncover consumer desires, develop products they'll love
- Analyze trends and preferences: Identify emerging consumer desires and market gaps, informing the development of innovative products that resonate with your audience.
- Predict future trends: Stay ahead of the curve by forecasting future consumer preferences and developing products that meet evolving tastes and needs.
- Optimize pricing and packaging: Leverage data to understand price sensitivity and develop optimal pricing strategies and packaging formats for maximum success.
Loyalty Programs
Turn casual shoppers into brand evangelists
- Identify your most loyal customers: Analyze purchase data to understand customer behavior and tailor your loyalty programs to reward and retain your most valuable assets.
- Personalize engagement: Leverage customer insights to deliver targeted offers, incentives, and communications, fostering deeper engagement and building brand loyalty.
- Predict churn and implement retention strategies: Identify at-risk customers before they leave, understand their motivations, and implement targeted retention strategies to keep them coming back for more.
Email Effectiveness
Create personalized email campaigns that convert
- Measure campaign performance: Analyze email opens, clicks, conversions, and engagement metrics to identify what’s working and what’s not.
- Personalize your messaging: Tailor your email content and offers based on individual customer preferences and purchase history, driving higher engagement and conversion rates.
- Optimize send times and channels: Determine the best times and channels to reach your audience, ensuring your emails hit the right inboxes at the right moment.
Digital Analytics
Craft irresistible online experiences, drive conversion at every click
- Understand your online customers: Monitor website traffic, analyze user behavior, and identify conversion bottlenecks to optimize your digital journey.
- Personalize every touchpoint: Deliver targeted product recommendations, promotions, and content based on individual customer preferences and purchase history.
- Measure your success across channels: Track the performance of your online marketing campaigns, social media initiatives, and e-commerce platform to identify areas for improvement and maximize ROI.
Supply Chain Optimization
Reduced costs, maximized efficiency, and stay agile
- Predict customer demand with laser precision: Leverage AI-powered forecasting models to anticipate purchase patterns and fluctuations, ensuring the right products are on the shelves at the right time.
- Streamline purchasing and production: Align production schedules with predicted demand, minimizing lead times, reducing order cancellations, and optimizing storage logistics.
- Boost On-Shelf Availability (OSA): Track and analyze shelf stock levels in real-time, identifying and solving stockouts before they impact sales.
Smart Innovation
Craft tomorrow's solutions today
Smart Innovation, an AI/ML-powered engine, improves the success rate of product innovation by five times It identifies trends ahead of the curve and significantly reduces the time to market for your products.
Smart Innovation
Craft tomorrow's solutions today
Smart Innovation, an AI/ML-powered engine, improves the success rate of product innovation by five times It identifies trends ahead of the curve and significantly reduces the time to market for your products.
Success Stories
Improving OSA and Revenue with ConnectedView Supply Chain Solution
A Fortune 500 CPG company with an annual revenue of $70 billion faced a significant revenue loss owing to a 27% drop in their OSA. Through our ConnectedView Transformation program, we were able to help the business service $81 million per annum of additional orders. Watch how LatentView Analytics helped this food and beverages giant solve its revenue loss due to the OSA drop and increase efficiency by creating a visible supply chain with ConnectedView solution.
$
0
Mn
Worth of additional orders were serviced annually
$
0
Mn
Worth of additional value of cases were shipped annually
360-degree view of digital metrics to improve marketing effectiveness
Trapped in data silos, a CPG giant was spending their marketing budget inefficiently due to delayed insights. LatentView’s integrated dashboard united paid, earned, and owned media metrics, slashed test cycles, and reduced campaign costs by enabling cross-channel comparisons and smarter marketing investments.
0
%
Slash in campaign test cycles
0
%
Drop in cost per campaign
Demand spaces drives segmentation in the new digital age
We helped a leading global food and beverages corporation with a data-driven customer segmentation approach by combining survey and social data. We enabled the client to capture new consumption opportunities, resulting in an increase in market share across various beverage and snack brands.
2-
0
%
Increase of in market share
Social media-based flavor trends drives product innovation
Facing declining market share due to slow innovation, a leading US snack maker needed a faster way to identify trending flavors. We helped them drive insights from their social media data. This unearthed emerging flavors and their associated emotional and functional drivers, slashing idea generation time and identifying potential hits at a fraction of the usual cost.
0
x
Reduction in innovation cycle time
Success Stories
Improving OSA and revenue with ConnectedView supply chain solution
A Fortune 500 CPG company with an annual revenue of $70 billion faced a significant revenue loss owing to a 27% drop in their OSA. Through our ConnectedView Transformation program, we were able to help the business service $81 million per annum of additional orders. Watch how LatentView Analytics helped this food and beverages giant solve its revenue loss due to the OSA drop and increase efficiency by creating a visible supply chain with ConnectedView solution.
$
0
Mn
Worth of additional orders were serviced annually
$
0
Mn
Worth of additional value of cases were shipped annually
360-degree view of digital metrics to improve marketing effectiveness
Trapped in data silos, a CPG giant was spending their marketing budget inefficiently due to delayed insights. LatentView’s integrated dashboard united paid, earned, and owned media metrics, slashed test cycles, and reduced campaign costs by enabling cross-channel comparisons and smarter marketing investments.
0
%
Slash in campaign test cycles
0
%
Drop in cost per campaign
Demand spaces drives segmentation in the new digital age
We helped a leading global food and beverages corporation with a data-driven customer segmentation approach by combining survey and social data. We enabled the client to capture new consumption opportunities, resulting in an increase in market share across various beverage and snack brands.
2-
0
%
Increase of in market share
Social media-based flavor trends drives product innovation
Facing declining market share due to slow innovation, a leading US snack maker needed a faster way to identify trending flavors. We helped them drive insights from their social media data. This unearthed emerging flavors and their associated emotional and functional drivers, slashing idea generation time and identifying potential hits at a fraction of the usual cost.
0
x
Reduction in innovation cycle time
Uncover Consumer Trends and Market Gaps
Experience tangible benefits – from minimized disruptions to sustained growth – as our analytics guide your journey towards operational excellence and market dominance.
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