Revenue Churn Rate

Revenue Churn Rate measures how much revenue a subscription service loses because of customer cancellations or plan downgrades.

Revenue Churn Rate = (sum of MRR contraction from cancellations and downgrades)/the starting MRR at the beginning of the month

SHARE

Related Links

Many large enterprises have established comprehensive Business Intelligence (BI) Reporting mechanisms to track Key Performance Indicators…

Personalization has become a game-changer in retail, and brands strive to give their customers customized experiences….

Scroll to Top