Phygital (physical + digital) is a marketing concept that combines digital and physical experiences. As the channels of communication increase, companies intend to merge these channels for seamless proactive communication and frictionless customer experience. Phygital experiences are also known as omnichannel customer experiences.
Phygital
SHARE
Related Links
Traditional email campaigns, though cost-effective, often fall short due to their lack of personalization, leading to…
Customer Lifetime Value (CLV) is no longer just a metric—it’s a strategic asset that can shape…
