Marketing Qualified Lead (MQL)

A Marketing Qualified Lead (MQL) is a prospect who has expressed interest in a company’s product or service due to a marketing effort. The prospect may, for instance, have engaged with the company’s website or app by subscribing to a newsletter, completing a form, or adding items to a virtual shopping cart.

SHARE

Related Links

Many large enterprises have established comprehensive Business Intelligence (BI) Reporting mechanisms to track Key Performance Indicators…

Personalization has become a game-changer in retail, and brands strive to give their customers customized experiences….

Scroll to Top