Lifetime Value measures how much money can be made from the average subscriber for as long as they stick with the subscription service.
Lifetime Value = ARPA/Customer Churn Rate
Lifetime Value
SHARE
Related Links
Traditional email campaigns, though cost-effective, often fall short due to their lack of personalization, leading to…
Customer Lifetime Value (CLV) is no longer just a metric—it’s a strategic asset that can shape…
