Customer Data Integration (CDI) is the process of identifying, integrating, and managing customer data across a company’s core systems and units to establish a consolidated view of customer data. CDI initiatives are a crucial component of customer relationship management (CRM).
CDI can break data silos and provide diverse information sharing between departments.
In the fast-paced world of marketing, precise targeting and actionable insights are essential. Campaign managers often…
Overview Data quality validation is a critical aspect of data governance, ensuring that datasets are accurate,…
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