Competitive Intelligence

Competitive Intelligence is the process by which companies compile, examine, and use data concerning competitors, customers, and other market variables to guide their future course of action. It aids in understanding a company’s competitive environment, including opportunities and barriers.

SHARE

Related Links

Customer Lifetime Value (CLV) is no longer just a metric—it’s a strategic asset that can shape…

A constant challenge businesses across industries face is building a personal connection with their audience in…

Scroll to Top