Channel Analytics measures and compares the costs, utilization, efficacy, quality, and integration of distribution or customer-interaction channels. Channels include direct mail, customer contact centers, mass media, retail or branch sites, and web channels.
Channel Analytics
SHARE
Related Links
In the fast-paced world of marketing, precise targeting and actionable insights are essential. Campaign managers often…
The traditional credit card market has long dominated consumer financing, but the rise of Buy Now,…
