Channel Analytics measures and compares the costs, utilization, efficacy, quality, and integration of distribution or customer-interaction channels. Channels include direct mail, customer contact centers, mass media, retail or branch sites, and web channels.
Channel Analytics
SHARE
Related Links
Many large enterprises have established comprehensive Business Intelligence (BI) Reporting mechanisms to track Key Performance Indicators…
Personalization has become a game-changer in retail, and brands strive to give their customers customized experiences….
