In celebration of LatentView’s 10th anniversary, we are excited to present a special edition of the LatentView Roundtable series. LatentView’s Fifth Analytics Roundtable will happen in Chicago on April 8, 2016 at University Club of Chicago (UCCO). The purpose of these by-invitation roundtables is to understand newly emerging trends and technologies that will impact marketing analytics and help business leaders plan for these better.

Below is a detailed agenda:

10:00 a.m. to 10:05 a.m.: Opening Note
Gopi Koteeswaran, CEO at LatentView Analytics

10:10 a.m. to 11:00 a.m.: Using Analytics to Drive Business Advantage
Krishnan Saranathan, Managing Director- Customer Data & Optimization at United Airlines
Dave Sheluga, Director Consumer Insights at Ardent Mills
Jen Randle, Global Director of Innovation at Whirlpool
Moderated by Shalabh, Director- Midwest at LatentView Analytics

11: 05 a.m. to 12 noon: Making Data Analytics Meaningful to the C-suite
Egbert van Acht, CEO- Health & Wellness at Philips Consumer Lifestyle
Graham Atkinson, Former CMO at Walgreens
Moderated by Stacy Gordon, Global CMO, LatentView Analytics

12:05 p.m. to 12:55 p.m.: Using Analytics to Build Effective Mobile Marketing Campaigns
Prof Anindya Ghose, Professor of Technology and Marketing at NYU Stern School of Business

1 p.m.: Lunch

Highlights from the event

Using Analytics to Improve Performance of Mobile Campaigns
Making Data Analytics Meaningful to the C-suite
Using Analytics to Drive Business Advantage