Insight-focused data visualization services and solutions for enterprise leaders.

Complex Data Made Simple and Actionable

Accelerate your BI journey with intuitive data visualization solutions

Transition from dashboards to decision boards to make data-driven decisions quickly. Go beyond traditional visualization with our data visualization consulting services, which enable you to understand the “why” behind each pattern or trend. We help global business leaders accelerate time to insights with BI platform development from scratch and BI modernization of their existing systems. Break free from the reports clutter and get insights that actually matter to your business.

Our Data Visualization Services Approach:

BI Modernization

Democratize data exploration and unleash your data's true potential.

  • Upgrade your data infrastructure: Leave behind clunky legacy systems and embrace agile, cloud-based platforms that scale with your data and empower real-time decision-making.
  • Embrace self-service analytics: Empower your entire organization with intuitive tools that democratize data exploration and unlock hidden potential across all levels.
  • Bridge the data-insights gap: Integrate data visualization seamlessly with your workflows, ensuring insights are readily available and easily actionable for teams across the organization.

Actionable Insights

Get foresight at your fingertips for optimized decisions.

  • Go beyond “what” to “why and so what”: Don’t just see patterns. Understand the forces behind them and translate those insights into actionable strategies.
  • Predictive power at your fingertips: Forecast future trends, anticipate challenges, and optimize your business operations with data-driven predictions illuminating the path ahead.
  • Tell compelling data stories: Craft impactful visualizations that resonate with your audience, garner buy-in for data-driven initiatives, and turn insights into action.

Roadblock 1

Drowning in descriptive dashboards

Descriptive dashboards often overwhelm you with trivial information, burdening organizations, consuming time and resources.

Solution: Embrace self-supporting decision boards through decision boards.
We help you to streamline and simplify your report and dashboard development.

  • Standardize metrics
  • Device agnostic access
  • Sleek and intuitive UI
  • Integrate of NLP, NLG, and GenAI
  • On-the-go self-supporting platform

Roadblock 2

Long BI platform development cycles with limited actionable outcomes

The data visualization cycle can drag on for months with access to little to no relevant insights or actionable outcomes.

Solution: Accelerate time-to-insights for swift decision-making with cloud-native BI applications like PowerBI

  • Get real-time data interpretation and critical insights notifications
  • Periodic delivery of actionable insights for immediate action

Roadblock 3

Navigating data interaction hurdles in BI Platform

Business users juggle multiple applications, spreadsheets, and emails for accessing data.

Solution: Our data visualization capabilities enable you to efficiently manage multiple applications by providing:

  • Direct interaction with backend data
  • A single source of truth
  • Streamlined real-time ETL pipeline

Roadblock 4

Cluttered Dashboards. Lack of Context

The existing dashboards in BI Platforms often lack coherence and they overload users with excessive information, failing to convey meaningful stories or insights.

Solution: Craft compelling and relevant narratives through our suite of data visualization solutions by:

  • Highlight current trends and key observations
  • Enable easy drill-down and deep dive
  • Conduct driver analysis for insights

Steer Clear of the Roadblocks in Your Data Visualization Journey

Our Core Data Visualization Services Applied Across Functions

Sales and Marketing

    • Visualize sales trends, pipeline performance, and customer behavior
    • Monitor marketing campaign effectiveness, lead gen, and conversion rates
    • Analyze customer segmentation and demographics for targeted strategies

Finance and Operations

    • Track financial metrics, budget adherence, and cost analysis
    • Monitor inventory levels, supply chain efficiency, and operational KPIs
    • Generate financial forecasts and perform variance analysis

Human Resources

    • Measure employee performance, engagement, and turnover rates
    • Analyze recruitment metrics, training effectiveness, and workforce diversity
    • Monitor compensation and benefits trends

Customer Service

    • Monitor customer satisfaction scores, response times, and issue resolution rates
    • Track customer feedback & sentiment analysis for continuous improvement
    • Identify areas for enhancing customer service processes

Product Development

    • Visualize product lifecycle stages, feature adoption, and development progress
    • Analyze user feedback, feature requests, and bug reports
    • Monitor innovation metrics and product performance

Why trust us with your data visualization journey?

Our customized in-house data visualization solution

InsightLens

Turn mundane information into business intelligence

Translating information into visually digestible formats is the bridge that connects people with data. We turn complex datasets into visual stories that anybody can understand. InsightLens simplifies intricate data, making it easy for you to experience its story. It’s the art of revealing the unseen patterns within your data that guide your business toward success. By transitioning from dashboards to decision boards, InsightLens delves deeper into the “why” behind each pattern or trend.

InsightLens

Turn mundane information into business intelligence

Translating information into visually digestible formats is the bridge that connects people with data. We turn complex datasets into visual stories that anybody can understand. InsightLens simplifies intricate data, making it easy for you to experience its story. It’s the art of revealing the unseen patterns within your data that guide your business toward success. By transitioning from dashboards to decision boards, InsightLens delves deeper into the “why” behind each pattern or trend.

Success Stories

360-Degree View of Digital Metrics to Improve Marketing Effectiveness

Trapped in data silos, a CPG giant was spending their marketing budget inefficiently due to delayed insights. LatentView’s integrated dashboard united paid, earned, and owned media metrics, slashed test cycles, and reduced campaign costs by enabling cross-channel comparisons and smarter marketing investments.
%
Slash in campaign test cycles
%
Drop in cost per campaign

Be “One of a Kind” with Smart
Innovation 3

Smart Innovation, an AI/ML-powered engine, dramatically improves the success rate of innovation by a remarkable five times. It achieves this by analyzing data points derived from consumer reviews, social media conversations, and product-related data. This analysis identifies potential opportunities within emerging trends and prescribes precise product attributes that align with them. By enhancing the success rate of innovation, Smart Innovation identifies trends ahead of the curve and significantly reduces time to market

Be “One of a Kind” with Smart
Innovation 4

Smart Innovation, an AI/ML-powered engine, dramatically improves the success rate of innovation by a remarkable five times. It achieves this by analyzing data points derived from consumer reviews, social media conversations, and product-related data. This analysis identifies potential opportunities within emerging trends and prescribes precise product attributes that align with them. By enhancing the success rate of innovation, Smart Innovation identifies trends ahead of the curve and significantly reduces time to market

Maximizing the Value of Your Data Through Visualization

Turn your data into clear stories that drive action. Experience clarity, understand the ‘why’ behind your data, and make informed decisions. 

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FAQs

01What advanced features do your suite of data visualization solutions offer?

Our custom in-house tool,  InsightLens, includes advanced features such as unique data modeling frameworks, decomposition tree visualization, and genAI-powered smart narrative, providing deeper insights and foresight into your data.

At LatentView, we provide advanced data visualization consulting services including comprehensive support and training, including onboarding sessions, customized workshops and ongoing assistance to ensure your team can effectively utilize our tools and maximize their value.

Our solutions are built with scalability in mind, offering a flexible architecture that can accommodate increasing data volumes and complexity, ensuring continuous performance and reliability.

Our integrated dashboard with paid, earned, and owned media metrics was built for a leading global food and beverages corporation, which reduced test cycle campaigns by 25% and cost per campaign by 8%. You can read more about it here – https://www.latentview.com/case-studies/360-degree-view-of-digital-metrics-to-improve-marketing-effectiveness/

You can get started with our data visualization consulting services by contacting us through our website or scheduling a consultation. Our team will guide you through the process and provide a tailored demo of how our data visualization services and solutions can meet your needs.

We offer tools and methodologies to track usage, engagement, and the impact of visualizations on decision-making processes, helping you assess the return on investment and overall effectiveness of our solutions.

Our data visualization solution accelerates time-to-insights for swift decision-making with cloud-native BI applications like PowerBI. It helps you get real-time data interpretation and critical insight notifications and also offers periodic delivery of actionable insights for immediate action.

Our data visualization solutions are designed with compliance in mind, incorporating features that adhere to industry standards.

To create effective Power BI dashboards, it’s essential to understand your audience and tailor the design to their needs and business objectives. Start with organized and well-modeled data to ensure accuracy and efficiency. Keep the design simple, focusing on key metrics and using a limited number of visuals to avoid clutter. Choose appropriate visuals that best represent the data, enhance interactivity with filters and slicers, and explore options for deeper analysis. Optimize performance by reducing data volume and improving query efficiency. Ensure usability with clear navigation, responsive layouts, and legible fonts. Provide context with titles, labels, and summaries to help users interpret the data. Finally, test the dashboard, gather user feedback, and iterate for continuous improvement while maintaining data security through role-based access controls. Following these practices will result in dashboards that are both insightful and user-friendly.

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