Customer Analytics
Know, Understand, and Delight Your Customers
Know Your Customers Inside Out
Getting into Customer Analytics can be a bit tricky, right? Decoding complex data and staying on top of evolving customer trends in real time can be a real challenge. At LatentView Analytics, we understand the challenges you face. We’re on a mission to help you with bespoke AI-powered customer analytics solutions that fit your unique challenges like a glove. From seamlessly integrating data across various touchpoints to employing advanced customer analytics techniques, we enable you and your team with customer-centric insights. Get easy access to clear, practical reports and dashboards for strategic decision-making.
Our Key Capabilities
Customer Lifetime Value (CLV) Analysis
Deeper customer-centric insights, higher profits
- Go beyond average customer value: Identify your most loyal and valuable customers with advanced CLV analysis. This allows you to tailor your marketing and retention efforts to maximize profitability.
- Predict future customer behavior: Powerful forecasting models help you predict future purchases, churn, and other key metrics, enabling proactive decision-making.
- Optimize marketing campaigns: Use CLV insights to segment your audience and target your highest-value customers with personalized campaigns that drive higher ROI.
Hyper-personalization
Crafting Experiences as Unique as Your Customers
- Uncover hidden patterns and preferences: Leverage advanced AI-powered customer analytics to go beyond traditional segmentation and understand each customer’s unique needs, desires, and behaviors at an individual level.
- Predict future actions and intentions: Anticipate what customers want before they even ask, staying one step ahead of their needs and delivering relevant experiences in real-time.
- Deliver personalized recommendations and offers: Craft product suggestions, marketing messages, and content that align perfectly with individual preferences, fostering true understanding and relevance.
Market Basket Analysis
Unlock the potential of customer purchases
- Discover hidden patterns: Analyze purchase history data to identify product associations and trends. This helps you develop targeted cross-selling and upselling strategies to increase revenue.
- Optimize product offerings and pricing: Gain customer-centric insights into products that are frequently purchased together, allowing you to optimize your product portfolio and pricing strategy for maximum profitability.
- Personalize the shopping experience: Recommend relevant products to individual customers based on their past purchases and preferences, leading to a more satisfying shopping experience.
Customer Journey Analytics
Make every touchpoint count
- Gain a holistic view of the customer journey: Analyze every interaction your customers have with your brand, from initial contact to purchase and beyond.
- Predict customer churn with high accuracy: Identify customers at risk of leaving before they do, allowing you to intervene and prevent churn.
- Divide your customers into meaningful segments: Group your customers based on shared characteristics, demographics, and behavior to create targeted marketing campaigns and personalized offers.
Product Analytics
Optimize and innovate your product with customer-centric insights
- Measure the impact: Track the success of new features and product updates through quantitative data, ensuring continuous improvement and user satisfaction.
- Prevent customer churn: Identify early signs of user dissatisfaction and predict churn through behavioral patterns, enabling proactive interventions.
- Identify user needs: Discover user needs and emerging trends, fueling product innovation and staying ahead of the curve.
Our Customized In-house AI-Powered Customer Analytics Solution
OneCustomerView
Perfect your campaign personalization
OneCustomerView helps you nail your personalization initiatives, improving customer retention and, ultimately, your topline. Strike the perfect balance between over-personalization and generic customer interactions.
Our Customized In-house AI-Powered Customer Analytics Solution
OneCustomerView
Perfect your campaign personalization
OneCustomerView helps you nail your personalization initiatives, improving customer retention and, ultimately, your topline. Strike the perfect balance between over-personalization and generic customer interactions.
Success Stories
Enhancing CX and Operational Efficiency with AI-Powered Recommendation Engine
LatentView Analytics developed an AI-powered recommendation engine for a Fortune 500 PC manufacturer. The engine leveraged transformer-based NLP to understand customer queries better. The engine equips the customer care executives with sufficient information to identify the issues, resulting in better service accuracy, CX, and cost savings.
0
%
Increase in service accuracy
$
Mn
Cost savings annually
Personalized targeting using look-alike modeling
Stuck with ineffective pre-set targeting rules, a client saw their campaigns struggle. LatentView’s look-alike models, powered by logistic regression, zeroed in on ideal customers, driving a revenue surge by targeting those most likely to respond to their large merchant offers.
$
Worth of incremental revenue
Driving better health outcomes leveraging wearable technology
A leading global consumer electronics giant struggled to track and understand consumer actions from their wearable device data. LatentView intervened by crafting intuitive dashboards that aggregated user profiles and behavior data. This enabled multi-level data analysis, empowering the client to monitor programs comprehensively.
bp
Increase in customer satisfaction scores
Demand spaces drives segmentation in the new digital age
We helped a leading global food and beverages corporation with a data-driven customer segmentation approach by combining survey and social data. We enabled the client to capture new consumption opportunities, resulting in an increase in market share across various beverage and snack brands.
2-
%
Increase of in market share
Success Stories
Enhancing CX and operational efficiency with AI-powered recommendation engine
LatentView Analytics developed an AI-powered recommendation engine for a Fortune 500 PC manufacturer. The engine leveraged transformer-based NLP to understand customer queries better. The engine equips the customer care executives with sufficient information to identify the issues, resulting in better service accuracy, CX, and cost savings.
0
%
Increase in service accuracy
$
0
Mn
Cost savings annually
Personalized targeting using look-alike modeling
Stuck with ineffective pre-set targeting rules, a client saw their campaigns struggle. LatentView’s look-alike models, powered by logistic regression, zeroed in on ideal customers, driving a revenue surge by targeting those most likely to respond to their large merchant offers.
$
0
Worth of incremental revenue
Driving better health outcomes leveraging wearable technology
A leading global consumer electronics giant struggled to track and understand consumer actions from their wearable device data. LatentView intervened by crafting intuitive dashboards that aggregated user profiles and behavior data. This enabled multi-level data analysis, empowering the client to monitor programs comprehensively.
0
bp
Increase in customer satisfaction scores
Demand spaces drives segmentation in the new digital age
We helped a leading global food and beverages corporation with a data-driven customer segmentation approach by combining survey and social data. We enabled the client to capture new consumption opportunities, resulting in an increase in market share across various beverage and snack brands.
2-
0
%
Increase of in market share
Understanding Your Customers Does Not Have to be Daunting
You have vast amounts of data, but turning it into actionable insights can be challenging. Our suite of customer analytics solutions is designed to help you enhance customer experience and boost profitability by making data-backed decisions.
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FAQs
01How does your customer analytics solution adapt to evolving business needs?
01How does your customer analytics solution adapt to evolving business needs?
We have enabled several industry leaders by developing insight-focused customer analytics platforms. Our customer analytics solutions are built for flexibility, enabling you to adapt to changing customer behavior effortlessly. It allows for easy adjustments and scaling to meet your evolving business needs.
02How do we ensure the accuracy and reliability of your customer analytics tools?
02How do we ensure the accuracy and reliability of your customer analytics tools?
We implement rigorous data validation processes and utilize advanced algorithms to maintain high accuracy levels. Continuous monitoring also helps us identify and rectify any anomalies in real-time.
03How can our customer analytics solution enhance customer journey mapping?
03How can our customer analytics solution enhance customer journey mapping?
Our customer analytics tools facilitate comprehensive tracking of customer interactions across multiple touchpoints, providing insights that help you optimize the entire customer journey.
04What reporting capabilities does our customer analytics solution offer?
04What reporting capabilities does our customer analytics solution offer?
We offer a variety of customizable reporting options, including visual dashboards, automated reports, and ad-hoc analysis tools, allowing you to focus on metrics that matter most to them.
05What role does AI play in our customer analytics solution?
05What role does AI play in our customer analytics solution?
AI is integral to our solution, enhancing predictive capabilities and automating data analysis to uncover trends that may not be obvious.
06How do we handle data integration from disparate sources?
06How do we handle data integration from disparate sources?
Our customer analytics solution helps with seamless customer data orchestration, allowing you to consolidate data from various systems and ensure a unified view for analysis.
07Can our solution scale as our data volume increases?
07Can our solution scale as our data volume increases?
Yes, our customer analytics solution is built to scale efficiently, accommodating increasing data volumes without compromising performance or speed.
