Real Change,
Unreal Impact!
When Life Gives You Lemons, Kick Them to the Goalpost!
Hi, I am Maruva Farzeen and this is my story…
Since childhood, Cristiano Ronaldo has been my biggest inspiration. I didn’t just dream of wearing a jersey; I wanted to make every moment on the field count. And now, I’m getting closer to that dream! I’m proud to have earned a full scholarship at the SDAT Sports Hostel through state trials.
All this was made possible thanks to Chennai Kaalpandhu League (CKL). This platform gave me the training and exposure I needed, opening new doors in my football journey.
In 2022, I led my school to win second place in the CKL tournament, a turning point that caught the attention of scouts and earned me a spot in an accredited football club.
In the following year, I trained intensively and helped my school win both zonal and district-level competitions.
However, it was CKL Season 4 in December 2024 that truly defined me. I was named Best Player and Top Scorer of the tournament. Since then, I’ve competed in the IKF district trials, represented my zone in Bangalore, attended an intensive week-long camp with Bangalore Football Club, and stood out as the only girl player in the Dindigul 5-a-side tournament, where I helped my team secure third place.
Football has been my constant, from school fields to state tournaments. I’m ready to embrace every challenge and make my mark on the game.
We Have Impacted the Life of Maruva
and Many Like Her
31 top talents
are placed in a FIFA-accredited academy for professional football training. A total of 450 government school children benefited from the Sports Talent Scouting and Development program in the Skill Development camps.
4098 government school students
from grades 9-12 in Chennai were trained in data analytics (with certification), spoken English, and digital literacy.
24,000 + E-Sevai operators
were enabled through the setup and training of E-Sevai centers, empowering them to deliver welfare services. As a result, 67,092 citizens accessed the top 42 welfare schemes through these centers, leading to a Welfare Unlock of ₹49.54 crore via Direct Benefit Transfers (DBT), relief measures, and asset distribution.
41 students
have been awarded scholarships to pursue higher education.
300 students
in Chennai have received support through sensory rooms set up in schools to address special needs.
524 children
from the rural village of Ramanathapuram benefited from after-school tuition centers.
30,000+ beneficiaries
have been supported through Constructed Wetlands implemented by BITS Pilani, aimed at flood prevention, water conservation, and biodiversity enhancement.
458 students
have received personalized career counseling.
Our Flagship Initiatives
Chennai Kaalpandhu League
The Chennai Kaalpandhu League (CKL) serves as a platform for students from government schools who often lack representation in the world of sports. CKL brings together talent, dedication, and the spirit of the game, fostering an environment where dreams can become a reality. With a commitment to nurturing the passion for football in marginalized communities, CKL stands as an example of how sports can transform lives and provide a brighter future.
Project Apoorva
With Passion and Purpose
When we embrace our duty to the world, we unlock the power to create a brighter future. By investing in communities and embracing ethical practices, we forge a path towards a brighter and more inclusive future. To us, CSR is not just a checkbox; it's the beating heart of our culture, inspiring us to push boundaries and make a positive impact that resonates far and wide.
Pramad Jandhyala
Co-founder of LatentView Analytics
LatentView is focused on supporting initiatives that engage, help, and support education and the environment, and it is something that our employees find tangible to their everyday working lives. As our initiatives are driven by interest and passion, we can bring in the true sense of "responsibility "and provide happiness in all forms to the teams involved, the extended organization, and the society. As a note of gratitude to the committed CSR team and passionate volunteers, I take pride in quoting Budha - " Your work is to discover your work and then with all your heart to give yourself to it."
Poornima Shankar
Associate Director - Human Resources, LatentView Analytics
With utmost compassion, our CSR activities transcend boundaries, forging a greater impact through innovation and a commitment to doing things differently. In the spirit of 'Be the change, to transform the world,' we strive to pioneer positive transformation with every endeavor”. It's not merely about creating a greater impact through CSR activities; rather, it's the profound satisfaction of transforming life through empowerment and influence. In our pursuit, changing one life stands as a remarkable achievement, eclipsing the allure of mere records.
Gowdhaman Jothilingam
Director - Information Technology, LatentView Analytics
At LatentView, we believe analytics shouldn't be confined only to sophisticated organizations. It's already woven into our daily lives, often unknowingly. By raising awareness of how analytics can empower us in everyday decisions, we can unlock immense potential. Where better to start than with our future generation? Project Apoorva aims to equip young minds with essential analytical skills, fostering a mindset that will benefit them in any field they choose to pursue. I feel proud to be a part of this initiative.
Vairavel R
Manager - Data Engineering
Volunteering with the Chennai Kalpandhu League (CKL) has been a transformative experience. It’s a joy to witness the enthusiasm and growth of the Perungudi Government school team. The camaraderie among the CKL volunteers, united by our love for the game and commitment to youth empowerment, enriches this journey. Together, we’ve fostered a supportive environment that celebrates success and nurtures future leaders. For me, CKL is more than a sports league; it’s a beacon of change, igniting passion and potential in the next generation.
Hariharan Kumaravel
Assistant Manager
Pramad Jandhyala
Co-founder of LatentView Analytics
“When we embrace our duty to the world, we unlock the power to create a brighter future. By investing in communities and embracing ethical practices, we forge a path towards a brighter and more inclusive future. To us, CSR is not just a checkbox; it’s the beating heart of our culture, inspiring us to push boundaries and make a positive impact that resonates far and wide.”
Poornima Shankar
Associate Director – Human Resources, LatentView Analytics
LatentView is focused on supporting initiatives that engage, help, and support education and the environment, and it is something that our employees find tangible to their everyday working lives. As our initiatives are driven by interest and passion, we can bring in the true sense of “responsibility “and provide happiness in all forms to the teams involved, the extended organization, and the society. As a note of gratitude to the committed CSR team and passionate volunteers, I take pride in quoting Budha – ” Your work is to discover your work and then with all your heart to give yourself to it.”
Gowdhaman Jothilingam
Director – Information Technology, LatentView Analytics
“With utmost compassion, our CSR activities transcend boundaries, forging a greater impact through innovation and a commitment to doing things differently. In the spirit of ‘Be the change, to transform the world,’ we strive to pioneer positive transformation with every endeavor”. It’s not merely about creating a greater impact through CSR activities; rather, it’s the profound satisfaction of transforming life through empowerment and influence. In our pursuit, changing one life stands as a remarkable achievement, eclipsing the allure of mere records.”
Vairavel R
Manager – Data Engineering, LatentView Analytics
At LatentView, we believe analytics shouldn’t be confined only to sophisticated organizations. It’s already woven into our daily lives, often unknowingly. By raising awareness of how analytics can empower us in everyday decisions, we can unlock immense potential. Where better to start than with our future generation? Project Apoorva aims to equip young minds with essential analytical skills, fostering a mindset that will benefit them in any field they choose to pursue. I feel proud to be a part of this initiative.
Hariharan Kumaravel
Assistant Manager, LatentView Analytics
Volunteering with the Chennai Kalpandhu League (CKL) has been a transformative experience. It’s a joy to witness the enthusiasm and growth of the Perungudi Government school team. The camaraderie among the CKL volunteers, united by our love for the game and commitment to youth empowerment, enriches this journey. Together, we’ve fostered a supportive environment that celebrates success and nurtures future leaders. For me, CKL is more than a sports league; it’s a beacon of change, igniting passion and potential in the next generation.