While most marketers understand the importance of targeting and segmentation in a B2C market, the same…
We analysed 800,000 conversations from social media sites and blogs to understand how America will celebrate…
Besides building a vibrant community and increasing awareness when it comes to new products/features, there are…
“A brand is not what we tell the customer it is – it is what the…
The most common way of measuring the impact of a marketing campaign is to create a…
Social media analysis is a powerful tool to understand trends. When trying to understand the reasons…
It’s that time of the year again, when shoppers are active. Advertising spend is correspondingly crazy,…
In this new age of increasing digitization and social presence, Social Media analytics is becoming a…
Being an analytics professional, I like doing interesting analyses on various hypotheses I have regarding what…