While most marketers understand the importance of targeting and segmentation in a B2C market, the same…
Modern Marketer’s fascination with mobile is not new – the power of this channel has been…
When it comes to data collection in today’s digital era, the sheer volume of available data…
Besides building a vibrant community and increasing awareness when it comes to new products/features, there are…
“A brand is not what we tell the customer it is – it is what the…
The most common way of measuring the impact of a marketing campaign is to create a…
Shopping behaviors, buying trends and patterns are changing at a rapid pace across the US and…
Social media analysis is a powerful tool to understand trends. When trying to understand the reasons…