In May 2015, music streaming service, Pandora, bought Next Big Sound, a music analytics service. The…
In this issue of our #highondata series, Professor Anindya Ghose, academic and author of the recently…
There was a time when the internet was more text than pictures. Downloading pictures took minutes…
Last week, while browsing through a few sites online, my eye caught the fancy of a…
Build a comprehensive 360 customer profile: Creating a truly comprehensive profile of a customer requires tapping…
According to a recent survey conducted by the US Census Bureau, in spite of shrinking wallets,…
With the advent of Big Data and analytics, the world has changed in ways previously unimaginable….
The optimal allocation of funds across different channels of marketing is crucial for all organizations since…
Businesses are well aware that analytics is changing everything – and that the difference between simply…
In this first post of a brief blog series, we’ll take a broad view at how…