Transforming end-to-end Campaign Management with MARKEE: AI-Driven Performance Marketing to Elevate Campaign Success
Team LatentView
March 12, 2025
In a constantly evolving marketplace with digitally native consumers, for companies to be truly successful, they…
Reed Cundiff, General Manager, Customer & Market Research, Microsoft, talks to LatentView Analytics about how the…
In the current market scenario, customers hold the ultimate power in deciding the success of a…
“Alexa, order paper towels…” Ten years ago, the idea of purchasing products on demand from home…
The first author we had the pleasure to speak with in the #HighOnData series is Tom…
With businesses transforming into data-driven enterprises, there is a need for investments in data technologies and…
In 2018, a popular social networking site came under heavy fire from US regulators after it…
Identifying the right location to set up a store forms a key part of any retailer’s…
In his recently co-authored book – AI for Marketing and Product Innovation: Powerful New Tools for…
In the sweltering heat of summer, I scramble to buy an air conditioner for my house….
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Inside the $8 Million Ad Blitz: Super Bowl’s High-Stakes Marketing Arena
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