Over the past year, online channels contributed to nearly 70% of overall CPG growth….
56% of Americans had used BNPL for purchases by the end of March 2021, almost a…
CPG brands that invest in DTC models will build direct relationships with customers and foster loyalty….
Our Net Promoter Score (NPS) increased 9 points this past quarter to +43 with 90% client…
AB testing validation is often overlooked, which might lead to revenue loss in some cases due…
Millions of consumers bought CPG products online for the first time in 2020. This shows the…
AB testing is a data-driven approach to compare two different versions of a web page using…
IT intervention in the value chain can add maximum value to all the players involved in…
This blog explores a relatively new concept called Data Lakehouse….
The rise of instant delivery startups during the pandemic represents a huge data analytics opportunity….
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