Relevant social conversations were mined for a leading US-based bakery chain, which reduced time to market by 2x, identified emerging trends early on, and catered to consumer emotions and excitement, increasing product overall sales and ticket sizes.
Based on unbiased conversations sourced from social media, LatentView Analytics’s Natural Language Processing (NLP) platform helped one of the top five largest banks in the US to create a product association map for the youth segment.
Social analysis, including comprehensive text mining (NLP), was done for a leading snack foods and beverage manufacturer. Based on insights delivered, the company improved on dollar share across key events, with the highlight being a $158 million opportunity during a period of 8 weeks after Thanksgiving.
Social media conversations were mined to identify emerging flavors and the underlying emotional and functional drivers associated with them for a leading US-based beverages and snack foods manufacturer. This reduced innovation cycle time by 1.5x. Twenty flavors were identified at a fraction of ideation cost, and the company gained a significant first-mover advantage.
For a US-based leading travel website, the drivers of NPS were identified using text mining. The influence of NPS drivers on customer loyalty was quantified using a regression approach. The company’s implementation of strategies based on NPS drivers analysis resulted in a 15% increase in repeat transactions from existing customers.
A leading global food chain saw a 3% lift in marketing campaigns’ effectiveness due to specific brand management initiatives.
A real-time text analytics platform was built for the largest home appliance manufacturer in the US, which resulted in precise, fine-tuned innovation on product features and messaging on an ongoing basis as consumer feedback reached the teams directly within 2.5 months of product launch.
Expected business impact of $3 million/year for a leading global oil-and-natural-gas company using the Chemical Synthesis Miner solution, which enables easier and quicker access to the centralized repository.
A global technology devices and software firm saw an increase of 4% in purchase conversions after promotion campaign reorientation based on social insights derived from NLP analysis.
A self-service, automated bidding software platform created for a Top 5 Comparison. Shopping Engine provided a 20% lift in net revenue, with over $10 million in the first year.
