Campaign Optimization with Algorithmic Bidding
A self-service, automated bidding software platform created for a Top 5 Comparison. Shopping Engine provided a 20% lift in net revenue, with over $10 million in the first year.
Marketing Analytics
Demand Spaces Drives Segmentation in the New Digital Age
Increase of 2-5% in market share across a range of beverage and snack brands for leading global food & beverages corporation due to identifying new consumption ‘hot spots’ and activation of occasion-based marketing messages.
Contact Optimization to Improve Campaign Response Rates
2% increase in email open rates and 5% higher clicks per customer due to dynamic segmentation based on customer’s past behavior and collaborative filtering techniques led to a 3% increase in airline revenue for a large international airline company.
