New Market Entry Assessment
A leading global physical infrastructure equipment manufacturer launched a product in the new vertical based on our data-driven insights and recorded a ~5% increase in sales via the new business vertical.
Marketing Analytics
Events Analysis using Social Listening for Marketing Activation
Social analysis, including comprehensive text mining (NLP), was done for a leading snack foods and beverage manufacturer. Based on insights delivered, the company improved on dollar share across key events, with the highlight being a $158 million opportunity during a period of 8 weeks after Thanksgiving.
Store Identification for Campaigns using MatchView
A retail store match engine was built for a leading apparel retailer, which reduced campaign turnaround time by over 90% and increased campaign success conclusiveness influencing $284 million of marketing spend on right campaigns.
Social Insights Platform for Fashion Trends Spotting
A social insights platform to mine the rich data of the target demographic available in social media was built for a leading US cosmetics company, which helped improve their product launch success rate by 5% in the first six months.
Integrated and Customized Campaign Activation for Higher Revenue
An automated platform for managing campaigns was created for a leading online payments company. Customized campaigns resulted in additional revenue of $7.5 million.
360-Degree View of Digital Metrics to Improve Marketing Effectiveness
An integrated dashboard with paid, earned, and owned media metrics was built for a leading global food and beverages corporation, which reduced test cycle campaigns by 25% and cost per campaign by 8%.
Personalized Targeting using Look-Alike Modeling
LatentView Analytics helped a leading online payments company improve its digital targeting efficiency using lookalike modeling to identify the right customers for campaigns thus generating an incremental revenue of $0.5 million and a 51% increase in email open rate.
Analytics to Maximize Market Penetration for New Products Launch
A self-service scenario analyzer tool to optimize resource allocation was provided to a consumer lifestyle electronics firm, which reduced the Go/No-Go decision timeline for new product launches by half. The ‘Go’ decisions taken were far more resilient to market dynamics as they addressed the root causes.
Using Social Insights for Product Bundling and Higher Purchase Conversions
A global technology devices and software firm saw an increase of 4% in purchase conversions after promotion campaign reorientation based on social insights derived from NLP analysis.
