LatentView Analytics helped a leading online payments company improve its digital targeting efficiency using lookalike modeling to identify the right customers for campaigns thus generating an incremental revenue of $0.5 million and a 51% increase in email open rate.
A self-service scenario analyzer tool to optimize resource allocation was provided to a consumer lifestyle electronics firm, which reduced the Go/No-Go decision timeline for new product launches by half. The ‘Go’ decisions taken were far more resilient to market dynamics as they addressed the root causes.
A comprehensive web analytics maturity framework was built for a leading baby food nutrition company. As a result, website enrollment jumped to a 19% average, going up to 22% in certain markets like Canada and the US.
A real-time text analytics platform was built for the largest home appliance manufacturer in the US, which resulted in precise, fine-tuned innovation on product features and messaging on an ongoing basis as consumer feedback reached the teams directly within 2.5 months of product launch.
Customer satisfaction scores for wearable devices increased by 50 basis points for a leading global consumer electronics giant by comprehensive monitoring of programs enabled through intuitive dashboards.
An Early Warning System (EWS) with over 95% accuracy in predicting critical service requests was created, saving $20 million per quarter for a Fortune 500 technology hardware company.
Increase of 2-5% in market share across a range of beverage and snack brands for leading global food & beverages corporation due to identifying new consumption ‘hot spots’ and activation of occasion-based marketing messages.
2% increase in email open rates and 5% higher clicks per customer due to dynamic segmentation based on customer’s past behavior and collaborative filtering techniques led to a 3% increase in airline revenue for a large international airline company.
