In the fast-paced world of marketing, precise targeting and actionable insights are essential. Campaign managers often grapple with complex workflows, scattered data, and limited visibility into performance insights—all of which hamper effective planning, designing, launching, monitoring, and impact results. To address these challenges, LatentView has built MARKEE, an AI agent-based application that leverages the Databricks Data Intelligence for Marketing platform to deliver a streamlined, data-driven campaign management solution.
What makes MARKEE stand out?
Campaign management reaches new heights with MARKEE’s GenAI agents, which effortlessly orchestrate each stage of the campaign lifecycle. Traditionally, managing workflows across various teams can hinder progress, but MARKEE’s agents bring a level of expertise that keeps everything running smoothly. With efficient data ingestion, centralized storage, and real-time insights, MARKEE provides the intelligence campaign managers need to act quickly and accurately. This robust, secure platform—with its integrated data storage and seamless compatibility with existing systems—makes MARKEE the go-to solution for end-to-end, streamlined, data-driven campaign management.
The Tech Behind MARKEE – Built on Databricks
MARKEE redefines campaign management by leveraging the power of the Databricks stack, seamlessly integrating advanced GenAI technologies like Retrieval Augmented Generation (RAG), prompt engineering, and text-to-image models. Built on a scalable, data-driven foundation, it analyzes historical campaign data within Databricks to identify key attributes behind past successes and links them with real-time creative performance insights. Marketers can input their goals and preferred channels, while MARKEE’s RAG layer retrieves top-performing, similar campaigns to generate brand-aligned recommendations. With text-to-image LLMs, MARKEE rapidly creates visual drafts that reflect your brand’s identity. As a secure, cloud-agnostic solution, it scales effortlessly with your data and campaign needs, giving you a powerful marketing edge.
The Architecture of MARKEE
(MARKEE Databricks Architecture)
MARKEE leverages Databricks for seamless agent-driven workflows
1. Delta Lake: Delta Lake supports data consistency across our storage layer, enabling scalable data processing and faster access, which drives the efficiency needed for real-time campaign optimization.
2. Unity Catalog: Ensuring governance with secure, fine-grained access controls. Unity Catalog keeps campaign data safe and accessible only to authorized users, protecting sensitive insights and ensuring compliance.
3. Delta Sharing: Delta Sharing enables secure, real-time data collaboration with external partners, offering seamless access to live campaign data. Integrated with Delta Lake and Unity Catalog, it ensures scalable, consistent, and governed data sharing, empowering teams to make faster, data-driven decisions and drive impactful outcomes.
4. Databricks SQL: Simplifies querying across campaign data, allowing unified view to help make data-driven decisions faster and with more clarity. Databricks SQL helps transform complex datasets into actionable insights, supporting informed strategy adjustments throughout the campaign lifecycle.
5. MLflow: Central to MARKEE’s AI layer, MLflow supports real-time model monitoring, experiment tracking, and seamless deployment, ensuring models are trained on the latest intelligence, enabling hyper-personalized targeting, and adapting as the Business data evolves.
6.Mosaic AI: Mosaic AI equips MARKEE with a unified platform to build and deploy GenAI applications, delivering hyper-personalized campaign recommendations and high-impact content at scale. Features include Model Serving which allows the use of either open-source or commercial models, built-in evaluation for agents, and AI Gateway for putting guardrails and governance around model access.
7. Image AI and Databricks Notebooks: Our creative capabilities are amplified by Image AI and Databricks Notebooks, helping teams build initial creative drafts without stalling in production bottlenecks. This streamlined, integrated process saves time, accelerates campaign launches, and boosts productivity.
8. Databricks Consumption Units (DBU): Optimize resource allocation across storage, AI execution, and analytics, ensuring MARKEE runs efficiently with scalable compute power.
The MARKEE Benefits
Better
- 4X Campaign Conversions with NBX’s smart campaign recommendation engine.
- Data-driven creatives tailored to resonate with customers, driving significant improvements in CTR and lowering CAC.
- Prebuilt ML and AI models to reduce costs and improve marketing gains.
Faster
- 70% Faster Turnaround through Workflow Synchronization, empowering marketers to run up to 3X more campaigns.
- Accelerated Creative Production with GenAI, reducing development time by 70% and boosting agility.
- Real-Time, Cross-Channel Metrics for instant performance visibility.
Cheaper
- No Platform Subscription Fee—all features included, with zero additional costs.
- Streamlined Creative Production with Cost Savings
LatentView Advantage
- Bespoke Solutions tailored to each client, ensuring every deployment aligns with specific needs and objectives.
- On-Site Deployment Options for seamless integration into your existing martech ecosystem.
- Pre-Built Capabilities designed to maximize efficiency, streamlining campaign operations from start to finish.
- Modular Solutions for flexible, scalable growth, allowing you to add functionalities as your marketing needs evolve.
Conclusion
MARKEE transforms campaign management by combining GenAI agents and Databricks for seamless, data-driven workflows across the campaign lifecycle. By automating complex tasks from concept creation to real-time monitoring, MARKEE reduces time, resources, and workload by up to 70%. With robust data storage, secure governance, and actionable insights, MARKEE empowers teams to focus on strategy, making it the ultimate solution for efficient, high-impact campaigns.
By harnessing Databricks’ suite of offerings, MARKEE transforms campaign management through a unified, AI-driven approach. With real-time insights, advanced personalization, and streamlined operations, MARKEE enhances every stage of the campaign lifecycle—driving more effective, data-driven decisions with Databricks as the catalyst.
Curious about how Databricks can elevate your marketing intelligence? Let’s discuss how this integration can transform your approach to campaigns.
