Consumer Perception & Social Presence of US Drug Retailer

Consumer perceptions

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In this new age of increasing digitization and social presence, Social Media analytics is becoming a powerful tool for brands to leverage consumer perceptions, improve upon their perceived Brand Image and identify trends to accommodate the consumer better.

The following infographic illustrates how Walgreens, one of the top drug retailers in the US is using Social Media to its advantage

US Drug Stores Social Media Trends - An Infographic

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