While developing or building a Predictive Model, factors such as combining an ensemble of models and…
1. Integrated and smart everyday gadgets The number of digital endpoints used by people is increasing…
Besides building a vibrant community and increasing awareness when it comes to new products/features, there are…
“A brand is not what we tell the customer it is – it is what the…
I recently had the opportunity to moderate a panel discussion at the Argyle Executive Summit’s Leadership…
The most common way of measuring the impact of a marketing campaign is to create a…
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Leveraging Predictive Analytics to Boost Customer Lifetime Value
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