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The good old concept of segmentation, targeting and positioning framework, has stood the test of time…
Optimizing conversion is important, but it is essential to understand that for many visitors conversion is…
Marketers found that traditional marketing tools that served them well were no longer working so well….
Customer Lifetime Value (CLV) is the estimated net profit a business expects to get from the…
Mobile as a channel has its own challenges just like any other channel. Yes, you often…
Digital transformation changes how we interact with technology, and disrupts even routine activities that seem lasting…
