In the real-world, its difficult to label consumers. Digital consumers often spend a part of their…

Note: Krishnan Venkata, Vice President- US West presented a paper on ‘A Roadmap for Optimal Analytics…

There is much buzz in the marketplace about Artificial Intelligence (AI). Five years ago, to this…

We analysed 800,000 conversations from social media sites and blogs to understand how America will celebrate…

The starting point for any company looking to gain an advantage through analytics is good data….

When it comes to data collection in today’s digital era, the sheer volume of available data…

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