Actionable Insights.
Accurate Decisions.

RGM 2.0: CPG Leaders Turn to Revenue Growth Management to Help Fight Inflation

There’s never an off-season for CPG leaders, mainly because the industry’s inherent volatility gives companies an edge. But inflation has been a particularly persnickety nuisance of late, resulting in dramatic price fluctuations, channel disruptions, and other shifts in e-commerce/DTC sales that have shrunk already narrow price margins even further.

Calling the Shots: Navigating Business Destiny with Data-Driven Strategies

The more digital a company becomes, the more data it accumulates, providing a foundation for informed decision-making, strategic planning, and sustained success in the ever-evolving business landscape.

Though many companies are already investing in AI transformation (89% of large companies, in fact) many of them have failed to see a corresponding revenue lift. According to data from McKinsey, only 31% of companies executing AI initiatives globally have seen the expected revenue lift and only 25% of the expected cost savings from the effort.

Expand or Perish: CPG Companies Focus on Securing Their Data Analytics to Foster Sustainable Growth

In this article on Kaushik Boruah, Business Head - CPG & Hospitality at LatentView, shares how robust data analytics helps brands streamline global operations, optimize supply chains, and personalize campaigns—building a solid foundation for market success.

Redefining Fraud Risk Management: Quantitative Solutions in the Face of Emerging Threats

Rising digital transactions, fueled by pandemic, pose fraud risks. Emphasizing real-time risk mitigation, holistic strategies, and analytics consulting for businesses. Focus on understanding risk, identifying threat intelligence, and improving operations.

Digital channels have become the mainstream mode of transaction for almost all businesses today, big or small. They have become the most preferred forms of payment for most consumers and are transforming how businesses operate.

DATA-DRIVEN PRECISION: Navigating the Future of Personalization in CPG and Retail

Businesses that offer the right personalization generate 40% more revenue, says a McKinsey report.

Aaditya Raghavendran, Head of Retail at LatentView Analytics, shares insights on how business leaders must prepare for a future where one-to-one personalization is central to the marketing strategy.

Beyond Buzzwords: A Deeper Look into GenAI

While GenAI holds immense potential, strategic implementation is crucial to maximizing GenAI's value. Gaurav Kumar, Business Head – Technology at LatentView Analytics, delves into key considerations like cost-benefit analysis and data readiness, providing a roadmap for successful GenAI adoption.

3 Ways To Create Personalized Customer Experiences On A Budget

Customers expect personalized experiences, but achieving 1:1 personalization demands extensive data and resources.

Boobesh Ramadurai, Practice Head - Marketing Analytics at LatentView Analytics, shares three effective personalization strategies for enhancing customer satisfaction without breaking the bank.

Is Your Marketing Org Ready For Generative AI?

Generative AI Hype vs. Reality: Is your marketing team set for success?

Annu Baral, Practice Head of Consulting at LatentView Analytics, stresses that making the most of generative AI hinges on building a strong data foundation. Further, she shares 4 key data fundamentals to prepare your marketing org for Generative AI.

Return On Innovation: Leaders Take Long-Term View Of GenAI Investments

Up to 40% of all open job roles in the banking, financial services, and insurance (BFSI) sectors are focused on AI hires.

This trend reflects a rush driven by AI FOMO alongside strategic investments for the future, sparking a broader conversation among BFSI leaders about how to leverage these capabilities effectively in the long run.

Parijat Banerjee, Business Head – Financial Services at LatentView, outlines the three key areas of AI/GenAI transformation that can offer BFSI companies short-term rewards while satisfying long-term business objectives.

Defining Success in Reprioritization: A Blend of Metrics and Industry Insights

Business leaders are grappling with constant seismic changes, requiring ongoing strategic reprioritization.

So, when everything seems important, where should you begin?

Shiraz Ritwik, Growth Head - Financial Services at LatentView Analytics, outlines the key focus areas for building an effective strategic reprioritization plan.

Three Ways That Prescriptive Analytics Boosts Supply Chain Resilience

Consider the Suez Canal incident of 2021, when a stuck containership blocked shipping lanes for six days and held up more than $60 billion worth of trade.

While predictive analytics alone might have forecasted the possibility of this type of event, combining prescriptive analytics could have helped supply chain leaders react, respond, and rebound from this crisis much faster.

Sunder Balakrishnan, Practice Head – Supply Chain at LatentView, shares three core pillars that, when used as the basis of a connected supply chain, can make prescriptive analytics effective at mitigating risks and delivering flexible, dynamic, and resilient supply chains.

How Industries Are Using AI-Driven Analytics To Enhance Sustainability

A PwC report states that AI for environmental applications could contribute up to $5.2 trillion to the global economy in 2030.

Sanjay Annadate, Business Head – Europe, LatentView, shares a few use cases where AI and analytics help organizations push their ESG goals forward in his latest article featured on Forbes.

Changing How We Think About GenAI in the Boardroom: Navigating Short and Long-Term ROI

The hype around GenAI is undeniable, with companies rapidly adopting it. But the question on every boardroom's mind is: when will we see a return on our investment? The answer is more nuanced than simply calculating costs.

Firstly, we must reframe how we perceive ROI in the context of AI/GenAI. While the allure of immediate, transformative results is strong, these technologies are still in their early stages.

Read this article where Prasun Velayudhan, Associate Director at LatentView Analytics, shares insights on what you must focus on for a successful AI/GenAI transformation.