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Data Analytics

AccuPromo

Maximize Retail Profits Through
Data-powered Promotions

Assess and Optimize Retail Promotions on the Go

AccuPromo is a solution that helps you assess, strategize, and optimize your promotions. It gives you a snapshot of your promotions, offering you crucial insights on how the campaign for one particular product affects the sales of similar products and more. Our “What if” simulator helps you gain in-depth knowledge of the results of your promotions and assists in strategic decision-making aligned with your business objectives.

Are Your Promotions Falling Short?

As a retailer, you understand that holiday promotions aren’t just about discounts – they’re the bridges that connect your brand with eager shoppers. But promotions for your retail business can be expensive – if you don’t get your ROI. They can cost most businesses up to  20-40% of their retail topline. Inefficient planning and lack of actionable insights result in a vicious cycle of running the same promotions year after year. But are you achieving your campaign targets? You can with AccuPromo!
Try AccuPromo

With AccuPromo, You Can

Boost Revenue

Run successful promotions that can generate a 12% revenue lift while optimizing your budget.

Improve Margins

Achieve a 3-6% increase in margins by eliminating low-performing promotions.

Save Time

Reduce up to 25% in time spent on promotion planning.

Build Awareness

Boost brand awareness by around 15%.            

Boost Revenue

Run successful promotions that can generate a 12% revenue lift while optimizing your budget.

Improve Margins

Achieve a 3-6% increase in margins by eliminating low-performing promotions.

Save Time

Reduce up to 25% in time spent on promotion planning.

Build Awareness

Boost brand awareness by around 15%.            

Boost Revenue

Run successful promotions that can generate a 12% revenue lift while optimizing your budget.

Improve Margins

Achieve a 3-6% increase in margins by eliminating low-performing promotions.

Save Time

Reduce up to 25% in time spent on promotion planning.

Build Awareness

Boost brand awareness by around 15%.            

Boost Revenue

Run successful promotions that can generate a 12% revenue lift while optimizing your budget.

Improve Margins

Achieve a 3-6% increase in margins by eliminating low-performing promotions.

Save Time

Reduce up to 25% in time spent on promotion planning.

Build Awareness

Boost brand awareness by around 15%.            
Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

Prism - LatentView Analytics

Spot Trends

Identify market trends with growth potential.

Prism - LatentView Analytics

Identify Opportunities

Eliminate transient trends and focus on white space opportunities.

Prism - LatentView Analytics

Optimal Product Attributes

Match the product attributes that best suit the identified opportunities.

market dynamics

AI Simulation

Implement multi-class models for predicting winning combinations.

The Winning Formula for Retail Promotions

Assess

Assess

Optimize

Strategize

Assess
Look back to look forward
  • Look at historical data to identify your top-performing promotional campaigns.
  • Analyze the halo and cannibalization effects. (Wondering what they are? Attend our workshop!).
  • Discover the geographic locations that were most receptive to promotions.
Optimize
Predict and improve
  • Set budget and calibrate key levers such as revenue, margin, and inventory.
  • Recommend optimal promo mixes through multi-objective optimization using Genetic algorithms.
Strategize
Intervene and plan
  • Simulate promo options for optimal results.
  • Lock in and export recommendations for action.

Success Stories

Campaign Optimization with Algorithmic Bidding

A large company with $100M+ in PPC spending across 500M+ keywords was stuck using manual spreadsheets, leaving money on the table. LatentView’s automated bidding platform, powered by machine learning, boosted their net revenue by 20% ($10M+) in the first year by optimizing bids, improving efficiency, and handling their massive data volume.

20%

Surge in net revenue

$10 Million+

Boost in net revenue within first 12 months
READ MORE

Boost Revenue and Achieve Lasting Brand Impact

Get your hands on a promotion solution that understands price, inventory, and demand. Create ROI-driven promotions with AccuPromo.

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