Actionable Insights.
Accurate Decisions.
Actionable Insights.
Accurate Decisions.
Data-centric approach for human-centric decisions
Data-centric approach for
human-centric decisions
EVENTS
HIGHLIGHTS
Q1FY25 Results: LatentView reported an operating revenue of ₹1,789 million.
LatentView Analytics completes acquisition of Decision Point
Infographic: From Vision to Value: Building an Effective AI Roadmap for Your Business
Infographic: Driving Innovation: The Transformative Influence of AI and Analytics
Blog: Embracing Subscriptions in the Age of Shrinking Ad Revenue
EVENTS
We inspire and transform businesses to excel in the digital world by harnessing the power of data and analytics
Years
Fortune 500 Clients
Countries
Global footprint with offices worldwide.
Success Stories
Increased demand forecasting accuracy by 21%
Increased demand forecasting accuracy by 21%
We helped a Fortune 500 big-box retailer identify the key drivers of shifts in consumer demand.
Enabled servicing additional orders worth $81mn
Enabled servicing additional orders worth $81mn
We helped a Fortune 500 food and beverage company optimize on-shelf availability by streamlining manufacturing.
Reduced the average claims processing time by 10%
Reduced the average claims processing time by 10%
We helped a major US insurance provider optimize claims processing and improve CX.
Saved around $30 million through assembly line diagnostics
Saved around $30 million through assembly line diagnostics
We helped a Fortune 500 car manufacturer to reduce defect identification time.
Smart Innovation
Craft tomorrow's solutions today
Smart Innovation
Craft tomorrow's solutions today
Thought Leadership
Sunder Balakrishnan
Vivek Singh
Kaushik Boruah
Karthik Ravichandran
Aaditya Raghavendran
Gaurav Kumar
Krishnan Venkata
Boobesh
Annu Baral
Three Ways That Prescriptive Analytics Boosts Supply Chain Resilience
At the turn of the modern century, companies began using predictive analytics to gain more insight into how their supply chains were performing, and how they might perform in the future. The impact was transformative, helping to blaze the trail for the next two decades of innovation that supercharged global commerce.
READ MORECalling the Shots: Navigating Business Destiny with Data-Driven Strategies
The more digital a company becomes, the more data it accumulates, providing a foundation for informed decision-making, strategic planning, and sustained success in the ever-evolving business landscape.
Though many companies are already investing in AI transformation (89% of large companies, in fact) many of them have failed to see a corresponding revenue lift. According to data from McKinsey, only 31% of companies executing AI initiatives globally have seen the expected revenue lift and only 25% of the expected cost savings from the effort.
READ MOREThe Data-backed Approach to Product Development
Kaushik Boruah of LatentView sheds light on the high failure rate of new products and the critical role data plays in transforming this landscape. Learn how organizations can navigate challenges and harness data to innovate successfully.
Remember Windows Vista, Crystal Pepsi, Google Glass, and Sony Betamax? All are products from big companies that each had their day in the sun and have since been discontinued after declining popularity.
READ MORERedefining Fraud Risk Management: Quantitative Solutions in the Face of Emerging Threats
Rising digital transactions, fueled by pandemic, pose fraud risks. Emphasizing real-time risk mitigation, holistic strategies, and analytics consulting for businesses. Focus on understanding risk, identifying threat intelligence, and improving operations.
Digital channels have become the mainstream mode of transaction for almost all businesses today, big or small. They have become the most preferred forms of payment for most consumers and are transforming how businesses operate.
READ MOREDATA-DRIVEN PRECISION: Navigating the Future of Personalization in CPG and Retail
Personalization can go much further than just customer interactions; it becomes a retailer-by-retailer approach, where you customize your assortment to meet each retailer's customers where they are.
READ MOREBeyond Buzzwords: A Deeper Look into GenAI
The digital world is in the throes of a GenAI revolution, a trend where large language models (LLMs) like ChatGPT are fundamentally reshaping how we interact with and extract knowledge from data. This evolution has transcended the “cool tech” headlines and is now democratizing data accessibility and empowering everyone, from seasoned data scientists to general business users, to extract, comprehend, and derive succinct insights from vast amounts of data.
READ MOREGlobal Data, Local Impact: Mastering Personalization With a Centralized Data Hub
There are well-documented intersections between marketing and psychology—both fields involve the study of human behavior, both require empathy, and both gather data to form insights. However, while psychologists can spend years on certain subjects, marketers are selling on a deadline, with myriad unknown variables that can influence outcomes. Given these pressures of time and circumstance, marketing has always been more of a “test-and-learn” industry, reliant on voodoo science that combines careful sales analysis and customer segmentation with elements of guesswork, instinct and pure luck.
READ MOREWays To Create Personalized Customer Experiences On A Budget
Obsession can mean many different things. It can describe a Taylor Swift superfan’s dedication to decoding hidden messages in her album covers or laser-focused attention to detail. But when it comes to customer satisfaction, obsession is exactly what’s required—in every experience, at every touchpoint and on everyone’s mind. For marketers, success isn’t just a moving target; it’s a swirling, whirling tornado of targets that are seemingly impossible to capture in addition with a perennial enhancement to the overall customer value.
READ MOREIs Your Marketing Org Ready For Generative AI?
Generative AI has been one of the most hyped topics in tech, and though the hype cycle might indicate we’re due for some tempered expectations, its long-term potential should be obvious to anyone who has used it. Bloomberg Intelligence forecasts that generative AI will become a $1.3 trillion market by 2032, driven by a host of diverse applications.
READ MOREThree Ways That Prescriptive Analytics Boosts Supply Chain Resilience
At the turn of the modern century, companies began using predictive analytics to gain more insight into how their supply chains were performing, and how they might perform in the future. The impact was transformative, helping to blaze the trail for the next two decades of innovation that supercharged global commerce.
Calling the Shots: Navigating Business Destiny with Data-Driven Strategies
Redefining Fraud Risk Management: Quantitative Solutions in the Face of Emerging Threats
Solving the how & when: Infusing business strategy into AI adoption
The growing number of AI companies and startups globally suggests that AI adoption should be approached as multiple quick sprints in a marathon, requiring careful assessment of needs, risks, and rewards for sustainable growth. In this article, Boobesh Ramadurai, Business Head – Technology at LatentView Analytics, discusses how business leaders can align their AI initiatives with their business strategy.
The Data-backed Approach to Product Development
DATA-DRIVEN PRECISION: Navigating the Future of Personalization in CPG and Retail
Personalization can go much further than just customer interactions; it becomes a retailer-by-retailer approach, where you customize your assortment to meet each retailer’s customers where they are.
Beyond Buzzwords: A Deeper Look into GenAI
The digital world is in the throes of a GenAI revolution, a trend where large language models (LLMs) like ChatGPT are fundamentally reshaping how we interact with and extract knowledge from data. This evolution has transcended the “cool tech” headlines and is now democratizing data accessibility and empowering everyone, from seasoned data scientists to general business users, to extract, comprehend, and derive succinct insights from vast amounts of data.
Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub
There are well-documented intersections between marketing and psychology—both fields involve the study of human behavior, both require empathy, and both gather data to form insights. However, while psychologists can spend years on certain subjects, marketers are selling on a deadline, with myriad unknown variables that can influence outcomes. Given these pressures of time and circumstance, marketing has always been more of a “test-and-learn” industry, reliant on voodoo science that combines careful sales analysis and customer segmentation with elements of guesswork, instinct and pure luck.
Ways To Create Personalized Customer Experiences On A Budget
Obsession can mean many different things. It can describe a Taylor Swift superfan’s dedication to decoding hidden messages in her album covers or laser-focused attention to detail. But when it comes to customer satisfaction, obsession is exactly what’s required—in every experience, at every touchpoint and on everyone’s mind. For marketers, success isn’t just a moving target; it’s a swirling, whirling tornado of targets that are seemingly impossible to capture in addition with a perennial enhancement to the overall customer value.
Is Your Marketing Org Ready For Generative AI?
Obsession can mean many different things. It can describe a Taylor Swift superfan’s dedication to decoding hidden messages in her album covers or laser-focused attention to detail. But when it comes to customer satisfaction, obsession is exactly what’s required—in every experience, at every touchpoint and on everyone’s mind. For marketers, success isn’t just a moving target; it’s a swirling, whirling tornado of targets that are seemingly impossible to capture in addition with a perennial enhancement to the overall customer value.